Meet Matt and Abby, TikTok stars who took the internet by storm

Meet Matt and Abby, TikTok stars who took the internet by storm

Matt and Abby are a couple that has gained significant popularity in the entertainment industry. They are famously known for sharing pranks, challenges, vlogs, story times, travel and reaction videos on TikTok.

Matt and Abby
Matt and Abby looking happy. Photo: @Matt & Abby (modified by author)
Source: UGC

Matt and Abby are high school sweethearts who first met in eighth grade during the summer theatre program at Muny, St. Louis, United States. The two later joined Missouri State University in Springfield, Mo, United States. They tied the knot on 6 July 2019, during their sophomore year at the university.

Profile summary

Full nameAbby Elizabeth HowardMatthew James Howard
Date of birth1 December 199818 June 1998
Age24 years old (as of 2023)25 years old (as of 2023)
Zodiac signSagittariusGemini
Place of birthQuincy, Illinois, United StatesBallwin, Missouri, United States
Current residenceArizona, United StatesArizona, United States
Height5'3" (160 cm)5'7" (170 cm)
Weight123 lbs (56 kgs)159 lbs (72 kgs)
Hair colourBlondeBrown
Eye colourBlueBrown
Marital statusMarriedMarried
UniversityMissouri State UniversityMissouri State University
ProfessionTikTok star, social media influencerTikTok star, social media influencer
Net worth$1.5 million$100,000-$1 million
YouTubeMatt & AbbyMatt & Abby
FacebookMatt & AbbyMatt & Abby

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Who are Matt and Abby?

Matt and Abby have gained widespread popularity as social media influencers, amassing millions of followers across their diverse social media channels through engaging videos.

They also run The Unplanned Podcast, where they post new episodes every Wednesday. They delve into deeper discussions about their lives, focusing on the unexpected challenges of parenthood at a young age.

Which country are Matt and Abby from?

The couple are American nationals. Matt was born in Ballwin, Missouri, United States, while Abby was born in Quincy, Illinois, United States.

How old are Matt and Abby?

Abby Elizabeth Howard was born on 1 December 1998. She is 24 years old as of 2023, and her birth sign is Sagittarius. Matt Howard was born in 1998. He is 25 years old as of 2023. He celebrates his birthday on 18 June. His zodiac sign is Gemini.

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What do Matt and Abby do for a living?

Matt and Abby Howard are widely known as TikTok stars. Initially, they had different goals in terms of careers. Elizabeth wanted to be a teacher, while her husband had plans to work in the financial industry. The TikTok stars eventually found their way into the digital content creation world.

They have an interesting story on how their social media journey started. They bought a video camera to film their wedding. After the wedding, they created a YouTube channel, Matt & Abby and began using the camera to film videos.

Matt and Abby's YouTube channel was launched on 28 July 2019. The channel mainly contains challenges, vlogs, pranks, Q&As and travel videos.

The duo began their TikTok journey on 4 April 2020, when they both lost their jobs due to Covid-19. They started doing viral TikTok dances, which made them famous.

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Currently, Matt and Abby's TikTok has accumulated 5.3 million followers and over 400 million likes as of writing. The duo also posts lifestyle-related videos, challenges, comedy clips, vlogs and lip-syncs.

Besides TikTok and YouTube, the TikTokers have separate Instagram accounts. Matt's wife has 1.3 million followers, while Matt has 642k followers as of writing. They also have a joint Facebook account with over 1 million followers. The content creators are both signed by the A3 Artists Agency.

How much do Matt and Abby make?

Matt and Abby generate an approximate annual income of $12.05 million. Abby has an alleged net worth of $1.5 million, while her husband is alleged to have a net worth of between $100k-$1 million. They primarily make their income from social media endeavours and brand deals with companies such as Amazon, CeraVe, and Garnier.

Matt and Abby's gender reveal

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In August 2023, Matt and Abby joyfully welcomed their second child. Earlier, on 23 April 2023, they hosted a gender reveal event in Missouri, where they disclosed that they were expecting a baby boy whom they named August Jacob Howard. Their first child, a son named Griffin Howard, was born on 3 July 2022.

Why were Matt and Abby cancelled?

In episode 7 of their podcast, they recounted their experiences of facing online cancellations twice, first in 2021 and then in 2022. The initial incident occurred when they relocated to Hawaii and launched merchandise featuring the phrase "aloha dudes."

This decision sparked significant controversy as people accused them of exploiting Hawaiian language and culture, even receiving death threats on Instagram. Consequently, they faced a cancellation on YouTube.

To make amends, they donated the proceeds from the merchandise sales to a Hawaiian language charity. However, feeling unwelcome, they eventually decided to leave Hawaii after a year.

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Their second cancellation occurred in 2022 when criticism started pouring in, particularly targeting Abby for not assisting Matt with household chores.

In response, Matt created a TikTok video with a caption that read, "Don't be deceived by me taking care of my son, because most of the time, my wife handles that." This video garnered a barrage of hate comments, leading to their cancellation on TikTok.

What is the controversy between Matt and Abby?

The controversy between Matt and Abby revolves around their podcast discussion, where they criticized the trend of unique and unconventional baby names in 2023 without mentioning any specific names.

However, this led to a backlash in the comment section, where people began discussing a particular unique name, "Koazy," pronounced "Cozy," which belonged to influencer Liana Jade's child.

Liana responded emotionally, explaining the meaning behind the name and expressing her distress at the criticism. Matt and Abby faced backlash for their commentary on baby names, with many perceiving it as insensitive and judgmental.

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Matt and Abby experiment with a temporary sleep divorce

Abby and her husband shared a TikTok video where they discussed their experience with a temporary sleep divorce. In the video, Abby explained the reason behind their decision, with her occupying the master bedroom while Matt stayed in the guest bedroom.

They clarified that they were still waking up during the night to attend to their child, Griffin, but now Matt took on the night shift duties. This arrangement was designed to ensure that only one of them had disrupted sleep at night.

Abby also mentioned that her deep sleeping patterns caused her anxiety at night, as she needed to remain alert for the baby monitor, resulting in minimal sleep. She emphasized that this arrangement was temporary, with a particular focus on ensuring she obtained quality rest during her pregnancy.

Where do Matt and Abby live?

The couple relocated from Hawaii and currently resides in Arizona, United States.

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Fast facts

Here are quick facts about Matt and Abby.

  • They got married on 6 July 2019.
  • They enjoy going for vacations.
  • Matt has two brothers named Caleb and Josh.
  • Abby has a brother named Caleb Howard.
  • Abby has done a duet with TikTok star Charli D'Amelio.

Matt and Abby enjoy thriving careers as content creators and social media influencers. They share entertaining content on different platforms and have won the hearts of many netizens. recently published an article about Freddie Freeman's wife. She is an entrepreneur, former model and social media influencer. She has worked as a model for notable companies such as Ferrari, Axe and Harley.

Freddie Freeman's wife was born Chelsea Marie Goff in South Florida, United States. She married Freddie on 23 November 2014, and they share three sons. Chelsea currently works as a real estate agent for Keller Williams.


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