Netflix
Netflix, founded in 1997, is a global streaming giant headquartered in Los Gatos, California. It offers movies, TV shows, and original content to over 300 million paid memberships across 190+ countries.
History: Starting as a DVD rental service, Netflix pivoted to streaming in 2007. It launched original content with House of Cards in 2013, revolutionising entertainment consumption.
Content and Reach: Netflix provides diverse genres, including Nollywood films, with hits like Stranger Things and Squid Game. It invests heavily in local content, boosting African storytelling.
Business Model: Operating on a subscription model, Netflix offers ad-free and ad-supported plans. It uses AI to personalise recommendations, enhancing the user experience.
Challenges: Competition from Disney+ and Amazon Prime, plus content piracy, pose challenges. Netflix counters with exclusive originals and global expansion efforts.
