Swedish Migration Agency Announces Change of Old Logo, Shows New One With Heraldic Coat
- The Swedish Migration Agency unveiled a new logo on September 1, replacing the old one on its website from September 24
- The new logo features a heraldic coat of arms designed to strengthen the agency's identity as Sweden's official immigration authority
- Both logos will appear across agency platforms during the transition as the new design rolls out gradually
PAY ATTENTION: Find it fast with our new search feature at Legit.ng!
The Swedish Migration Agency has introduced a new logo, marking a visual shift intended to reinforce its status as Sweden's official immigration authority.
The agency first revealed the new design on 1 September 2026.
Source: Getty Images
From 24 September, it replaced the old logo on the agency's website.
The rollout will continue gradually across digital services, official correspondence, decisions, and other platforms where the agency's branding appears.
Why the logo changed
The central feature of the new logo is a heraldic coat of arms. The agency said the change was driven by a desire to make its connection to the Swedish government immediately recognisable to anyone who interacts with it.
The aim is that, at every touchpoint, the agency's identity as an official state body is unmistakable.
What changes and what stays the same
During the transition period, both the old and new logos may appear in different locations as the phased rollout progresses. The agency confirmed that nothing else has changed as a result of the rebranding. Services, procedures, and how people engage with the agency remain the same.
Those dealing with the agency during this period do not need to take any action in response to the logo change.
See the new logo below:
Source: UGC
Working holiday visa in Sweden
Legit.ng earlier reported that Sweden has outlined the conditions under which young foreigners can apply for a working holiday visa, and only citizens of six countries are eligible to do so.
According to Sweden's Migration Agency, the country has signed youth exchange agreements with Australia, Canada, Hong Kong, Japan, New Zealand, and South Korea.
Source: Legit.ng
