Dee Utensils CEO Marks 7 Years in Business, Credits Growth to Faith and Consistency

Dee Utensils CEO Marks 7 Years in Business, Credits Growth to Faith and Consistency

  • Dee Utensils CEO Amb. Lois Andrew Ihwo reflected on the company's seven-year journey at an anniversary event in Abuja on Monday
  • Ihwo revealed the business began with a capital of as little as ₦10,000 and has since grown to employ 138 staff members
  • The CEO disclosed that the kitchenware brand now has employees earning ₦500,000 and above while supporting widows and students

The Chief Executive Officer of Dee Utensils, Amb. Lois Andrew Ihwo, has credited seven years of business growth to divine faithfulness, resilience and consistency, as the premium kitchenware brand marked its anniversary in Abuja on Monday.

Speaking through a social media post, Ihwo said the company's story is one that began with very little and grew beyond what she could have imagined. She recalled managing every role in the business herself at the start, from sales and accounting to cleaning and logistics, while sometimes buying stock worth only ₦10,000 at a time.

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Dee Utensils CEO Marks 7 Years in Business, Credits Growth to Faith and Consistency.
Dee Utensils celebrated its seven-year anniversary in Abuja.
Source: Original
"I was the sales girl, the cashier, the inventory officer, the accountant, the cleaner, the store manager, the marketer, the dispatcher, and everything in between," she said.

From One Shop to 138 Employees

Dee Utensils has since grown into a company with 138 employees, serving customers within Nigeria and in other countries. Ihwo said the business has imported as many as eight containers of premium products at once, covering the costs of manufacturing, shipping, logistics and warehousing.

Among the milestones she shared was a visit by the wife of a foreign president, who travelled to Nigeria specifically to shop at Dee Utensils — an experience Ihwo described as a sign of extraordinary favour.

She also acknowledged setbacks along the way, including the loss of roughly seven social media pages over the years, but said those difficulties did not shake her commitment to the vision.

"People see the beautiful showrooms, luxury products and celebrations, but they don't see the silent battles behind the success. God knows the complete story," she said.

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Social Impact Alongside Business Growth

Beyond its commercial record, Ihwo highlighted the company's wider impact. She said Dee Utensils provides monthly support to widows, funds the education of children, and has sponsored students who have since completed their studies and built careers. Some staff members now earn ₦500,000 or more per month.

She thanked her spiritual mentors, Dr. Pastor Paul Enenche and Dr. Mrs. Becky Paul Enenche, along with her staff, management team, customers, distributors, family and supporters for their roles in the company's growth.

Addressing entrepreneurs who are still at the early stages of building a business, Ihwo urged them to stay the course regardless of how modest the start may seem.

"As we celebrate seven years of Dee Utensils in Abuja, I do not celebrate buildings, containers or achievements. I celebrate God's faithfulness," she said.

Source: Legit.ng

Authors:
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Muslim Muhammad Yusuf (Current affairs and politics editor) Muslim Muhammad Yusuf is the 2025 winner for the Wole Soyinka Award for Investigative Reporting (WSAIR); 1st Runner-up, CJID's Best in Community Reporting Award (2025). He is an Investigative Journalist and Fact-Checker with over 8 years of experience. He is the Politics and Current Affairs Editor at Legit.ng. Muslim investigated stories around human rights, accountability and social issues. He has years of broadcasting skills and Fellow at Thompson Reuters Foundation (TRF), CJID, HumAngle and Daily Trust Foundation. Email: muslim.yusuf@corp.legit.ng