- A former presidential aide, Reno Omokri, has reacted to the subtle campaign for Peter Obi on the ongoing BBNaija reality television show
- Head of the house in the show, Eloswag, had stylishly campaigned for Peter Obi and his running mate, Datti Baba-Ahmed, when he wore hoodies with the inscription 'be obedient and useful'
- Omokri, in his reaction, called on BBNaija not to polarise its viewers rather it should remain apolitical ahead of the 2023 poll
Reno Omokri, a former aide to President Goodluck Jonathan, has cautioned the organisation of Big Brother Naija to prevent housemates from using the platform to campaign for their preferred presidential candidates.
BBNaija's head of house subtle campaign for Peter Obi
Eloswag had stylishly campaigned for Peter Obi and his running mate, Datti Baba-Ahmed, when he put on a hoodie with the inscription ‘Be Obedient and Useful.’
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Complaining about Eloswag’s action on Friday, July 29, Omokri, who had earlier opined that BBNaija Season 7 had distracted Obi’s supporters, said such an exhibition could polarise viewers.
Omokri, on his verified Twitter, said,
“Dear @BBNaija, Your show is much watched in Nigeria. It is beneficial to be apolitical. Actions on the programme can polarise viewers, which is something that may have real-world implications. Perhaps you may want to take greater care to forestall a reoccurrence.”
Peter Obi Vs BBNaija: 4 ways level up season will affect Labour Party presidential candidate
Analysis on the chances Peter Obi have ahead of the 2023 elections have predicted that the Big Brother Naija season 7 tagged level-up season would affect his chances ahead of the poll
The conclusion was drawn after observing that the majority of his supporters are youths, who would be distracted by Big Brother Naija show
This view was not only held by the critics of Peter Obi's presidential ambition but also by his running mate, Ditti Baba-Ahmed who had urged their supporters not to be distracted by the show.