Celebrating UK-based Adebayo Jones, godfather of African fashion

Celebrating UK-based Adebayo Jones, godfather of African fashion

- Known as king of couture, Adebayo Jones, has made a name for himself in the world of fashion

- Having picked an interest in fashion since he was 12, Jones eye for style is what has carved his name in the walls of fashion museum

- Jones is known for creating the most luxurious and luscious fabrics, ranging from silks to brocades, velvets and chiffon, organza

Adebayo Jones is one of the leading African designers in Europe. Known for creating his own fabrics, the style icon has designed and made clothes for singer/actress Patti Boulaye, TV star Sally Familoe, Miss World 2001 winner Agbani Darego, TV cvm stage star Faith Brown and celebrity stylist Janet Ginnings.

He has also designed and styled gowns for several winning Miss Nigeria contestants and for some finalists at the Miss Universe pageants. His works are amazing and he is known for creating some of the most elegant and luxurious pieces.

For Jones, his destiny has always come calling. He revealed in an interview that his mother was a fashion designer and he watched her make clothes for clients. He always had a sketch book in school and would input his ideas in them.

His love for fashion was from a tender age but he made sure to hone his craft. After getting a bachelor's degree from Obafemi Awolowo University in 1985, he proceeded to fashion college in London (London Central School of Fashion) to acquire a formal and requisite training in the subject that he grew to love.

He went on to practice all he had learnt and after decades sealed his name in the hall of fame and even started being called the godfather of fashion in Europe. Recently, he marked 25 years in the industry at Africa Fashion Week London (AFWL) which was held at the London Spitalfields Market Halls to African.

The Nigerian-born, UK-based designer has credited his success to growth and passion. In an interview, he stated that he has had his fair share of love and loss but believes strongly that what makes a man is his ability to get back up every time he falls. "failure is not in falling" he says.

The king of fashion as he is often referred is also not all about making money, he has over the years used his skills to support various charity organisations by hosting charity fashion shows, and travelling the globe in support of organisations such The British Red Cross, UNICEF Children’s fund, Pink ball Fund, Support for Africa, Imperial Breast cancer Research Fund, Kanu Nwankwo heart foundation, The heart campaign among others.

Jones has also added feathers to his cap and won many awards including the BEFFTA male lifetime achievement award (2011), NEL award for outstanding contribution to Fashion (2011). He has also won The Best Designer in Diaspora from three major organisations: City People awards (2006), Nigeria fashion awards (2008), and side view style awards(2011).

Below are some of his designs:

Meanwhile, Nikki Ogunnaike who was formerly the style director for top international fashion brand, Elle, has become the deputy fashion director for GQ (Gentlemen's Quarterly) magazine. In a recent post, the fashion expert announced her new role and cheered to new beginnings.

Ogunnaike is to report to the fashion director, Mobalaji Dawodu, another Nigeria who is leading the fashion department at GQ. Before emerging as deputy fashion director for GQ, Ogunnaike was known as the go-to style expert for over 25 million users of the largest fashion and beauty magazine website.

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