Olamide Reveals the Motivation Behind His Record Label YBNL: “I Did Not Want to Finish My Money on Fun”

Olamide Reveals the Motivation Behind His Record Label YBNL: “I Did Not Want to Finish My Money on Fun”

  • Nigerian hip-hop maestro and music executive Olamide  revealed why he began recruiting artists to create the YBNL record label
  • The renowned rapper, who has managed the likes of Adekunle Gold, Lil Kesh, Asake, Chinko Ekun, and Fireboy DML, stated that he founded his music firm to avoid frivolous spending
  • Olamide stated disclosed this in an interview with Nandi Madida of Apple Music's Africa Now Radio 

Popular Nigerian rapper Olamide has mentioned that he began signing artists to reinvest in the business that was giving him money and prevent frivolous spending.

Olamide, the CEO of YBNL Records, told Nandi Madida of Apple Music's Africa Now Radio during a chat on his highly anticipated album, Unruly.

Nigerian rapper Olamide
Olamide speaks on why he started investing in artists Credit: @olamide
Source: Instagram
"The world was in love with my stuff, (and) I was grateful for that. But, I also felt it was time to make sure I reinvested in that same thing that was making people love and appreciate me. It used to be just about passion, but I figured it was high time I stepped up, reinvested and made it a proper business.

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"I set up my own record label and started signing artistes because I did not want all that money to just go wasting on 'ballin' (having fun). All that money had to go back into the business. That was how the whole thing started."

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The Lagos Boys hitmaker  further buttressed on his upcoming 'Unruly' tour:

"I think the last time I was on stage was last year at Mr Money (Asake) 's concert in London, United Kingdom. But, this December, I will be having my concert in Nigeria. Also, I will be going on tour next summer to the United States of America and Europe. I am going to be back on the road.
"My fans have been asking me to 'come outside'. And now, I am ready. I have been on the ground, trying to put in work and get my stuff together, because the new wave is so crazy right now, and one has to figure out a way to be in tune with the times, which is not easy. So, I have been working on that for so long. That's why it took me so long."

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Singer Olamide sparks reactions around the Christianity

Popular Nigerian rapper, Olamide, made his observations about Lagos pastors, claiming that they were "cashing out" from their church members

This was made after he witnessed a huge traffic jam within a church environment on Sunday morning July 30.

In a tweet posted on his official Twitter account, the YBNL boss stated that despite the increase in fuel prices, the number of cars on the roads of Lagos remains high and that Lagosians are affluent.

Source: Legit.ng

Authors:
Chinasa Afigbo avatar

Chinasa Afigbo (Editor) Chinasa Afigbo is a pop culture/music journalist and content writer with over four years of experience in other mainstream media organisations, including Vanguard Media and Guardian Life. She holds a degree in Information Management Technology from the Federal University of Technology, Owerri (FUTO). She also moved on to pursue courses in writing & media communications. Chinasa has also been published in other Intl journals, like The African Report. Reach her at: chinasa.afigbo@corp.legit.ng.

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