JAMB subject combination for marketing: full requirements
JAMB subject combination for marketing requires four UTME subjects: English Language, Mathematics, Economics, and one other relevant subject from Social Science/Management subjects. For candidates applying through Direct Entry, universities may have different subject requirements.

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Key takeaways
- The UTME subject combination for marketing includes English Language, Mathematics, Economics, and one additional social science or management subject.
- UTME candidates must obtain five O'Level credits in English Language, Mathematics, and three other relevant subjects such as Commerce, Government, Economics, or Geography.
- Direct Entry requires two A-Level passes in subjects such as Accounting, Management, Government, or Geography, or relevant NCE/ND qualifications with at least credit or merit grades.
Recommended JAMB subject combination for marketing
To study marketing at most Nigerian universities, you need the required O-Level subjects, the correct UTME subject combination, and approved Direct Entry qualifications.
According to the JAMB Brochure, each university may set additional conditions or slight variations in these requirements. Below are the subject requirements for prospective candidates.

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UTME (JAMB) subject combination
For eligibility to study marketing through UTME, candidates are required to take four subjects in JAMB. These subjects are:
- English Language
- Mathematics
- Economics
- One other relevant subject from related Social Science or Management fields, such as Government, Commerce, Accounting, or Geography.
O-Level subjects combination
A candidate sitting for the O-Level examinations (SSCE/WAEC/NECO, etc) should have five (5) credit passes in the following subjects to qualify for a degree programme in marketing.
- English Language
- Mathematics
- Three (3) other relevant subjects, such as Economics, Government, History, Commerce, Business Methods, Principles of Accounts, Geography, Literature in English, among others.
Direct Entry (200-Level) requirements
To gain admission into the 200-level marketing, candidates must meet the Direct Entry requirements through qualifications such as A-Level, IJMB, JUPEB, NCE, or ND. The general Direct Entry requirements include:

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Two (2) A-Level passes in relevant subjects, which may be chosen from:
- Accounting
- Management
- Government
- Geography
Some universities may set additional or slightly different Direct Entry requirements. Below are the specific Direct Entry requirements for marketing as outlined by individual institutions.
- Ahmadu Bello University (ABU): Accepts two passes in Management/Social Science subjects (one must be Economics). A minimum Merit in ABU Diploma programs in Insurance, Management, Banking, or Accounting is also accepted.
- Ebonyi State University (EBSU): HND/ND or NCE passes at credit/merit level in relevant fields are accepted alongside O'Level requirements. ND must be upper credit level.
- Abia State University (ABSU): Requires A-Level Mathematics.
- Chukwuemeka Odumegwu Ojukwu University (COOU): Accepts ND at Lower Credit. Direct Entry applicants are also required to meet the UTME O’Level requirements.
- Imo State University (IMSU) and University of Port Harcourt (PHC): Do not accept Direct Entry for Marketing.
- University of Jos (JOS): Accepts passes in A-Level, IJMB, or other approved equivalent examinations in Accounting, Business Management, or Economics.
Additionally, ND holders with at least Lower Credit in Accounting, Financial Studies, Business Administration, Banking, Insurance, Marketing, Purchasing & Supply, Actuarial Science, or Computer Studies, provided they also meet the O-Level requirements.

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What are the WAEC subjects for marketing?
The compulsory WAEC requirements include at least five (5) credit passes: English Language, Mathematics, and three other relevant subjects such as Economics, Commerce, Accounting, Government, Geography, or Business Studies.
What qualifications do I need to study marketing?
Candidates seeking admission into marketing in Nigerian universities via JAMB are required to sit for English Language, Mathematics, Economics, and one other relevant subject—for example, Government, Accounting, Commerce, Geography, or Literature in English.
Which subject is best for marketing?
No single subject is considered the "best" for marketing, but candidates are typically required to take English, Mathematics, Economics, and one other relevant subject in the UTME.
Is maths compulsory for Marketing in JAMB?
Mathematics is a compulsory subject for marketing, according to the JAMB Brochure.
Knowing the JAMB subject combination for marketing helps you understand which subjects to focus on if you want to pursue the course. You must pass English Language, Mathematics, Economics, and one other relevant subject such as Government, Geography, or Commerce.
Legit.ng recently published an article on JAMB requirements for law students. JAMB requires you to pass certain subjects for admission into law, no matter which university you choose after your WAEC exams.
It is essential to understand the JAMB subject combination for Law while in secondary school. This knowledge will guide you in choosing the right subjects for your O-Level (WAEC, NECO, or NABTEB) examinations. Learn more about the JAMB subject combination for Law in the post.
Proofreading by Kola Muhammed, copy editor at Legit.ng.
Source: Legit.ng