Jeff Bezos Shares Throwback 1999 Publication That Said Amazon Business Would Fail, Post Stirs Reactions

Jeff Bezos Shares Throwback 1999 Publication That Said Amazon Business Would Fail, Post Stirs Reactions

  • Jeff Bezos shared a newspaper article from 1999 that predicted Amazon would fail
  • The article said his idea of selling other manufactures’ goods to consumers was silly
  • Bezos is now laughing all the way to the bank, with a net worth of KSh 21 trillion (N78,334,839,156,000)

Jeff Bezos, the world's second-richest man, has shared an old article that predicted Amazon's failure.

Via a social media post on Sunday, October 10, Bezos shared the 1999 article by a magazine spelling doom for his business.

Jeff Bezos posted an article spelling doom for Amazon.
Jeff Bezos shared an old article saying his idea for Amazon was silly. Photos: Forbes and Jeff Bezos.
Source: UGC

The article referred to Bezos' idea to sell other manufacturers’ goods to consumers as silly.

"The idea that Amazon CEO Jeff Bezos has pioneered a new business paradigm is silly. He's just another middle man, and the stock market is beginning to catch on to the fact.

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"The big winners will be people who sell their own products directly to consumers,” the article read in part.

Listen, but follow your plan

In the caption, Bezos encouraged his followers to listen and be open to other people’s opinions but avoid being swayed by them.

Bezos pointed out that Amazon proved the naysayers wrong and is one of the world’s most profitable companies.

He wrote:

“Listen and be open, but don’t let anybody tell you who you are. This was just one of the many stories telling us all the ways we were going to fail.
"Today, Amazon is one of the world’s most successful companies and has revolutionized two entirely different industries."

Bezos has the last laugh as proceeds from Amazon account for most of his impressive net worth pegged at around KSh 21 trillion by Forbes.

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Social media users reacted to the inspirational post by writing:


“Well that didn’t age well.”


“When you focus on impact you always win!”


“Don’t let nobody tell you who you are.”


“Inspiration from one of the best. To those attempting to be great, be unyielding.”


“Who is now laughing last?”

Bezos travelled out of the earth

Meanwhile, earlier reported that the world's richest person, Jeff Bezos, finally landed in space after travelling with the Blue Origin spacecraft.

Posting the video on his wall, the man said that this is how it started. Sharing a fuller clip of his journey, it was gathered that the man returned from space after experiencing the place for minutes.

The same media reports that going to space has always been his childhood dream, something he achieved 52 years later.


Joseph Omotayo avatar

Joseph Omotayo (HOD Human-Interest) Joseph Omotayo has been writing for the human interest desk since 2019 and is currently the head of the desk. He graduated from Obafemi Awolowo University, Ile-Ife, with a degree in Literature in English in 2016. He once worked for Afridiaspora, OlisaTV & CLR. He is a 2022/2023 Kwame Karikari Fact-Checking fellow. He can be reached via:

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Khadijah Thabit (Copyeditor) Khadijah Thabit is an editor with over 3 years of experience editing and managing contents such as articles, blogs, newsletters and social leads. She has a BA in English and Literary Studies from the University of Ibadan, Nigeria. Khadijah joined in September 2020 as a copyeditor and proofreader for the Human Interest, Current Affairs, Business, Sports and PR desks. As a grammar police, she develops her skills by reading novels and dictionaries. Email:

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