I Dress Corporately so That People Who See Me Will Buy the Food I’m Selling: Nigerian Hawker Reveals in Video

I Dress Corporately so That People Who See Me Will Buy the Food I’m Selling: Nigerian Hawker Reveals in Video

  • A young man who seized the attention of many on social media after a video of him hawking dressed in a clean white shirt and tie has narrated how it all started
  • Twenty-two-year-old Moses said that it is a marketing strategy to get people to patronise him, adding that it works
  • The young man said that going around well dressed came with much shame when he just started out and people were watching him

A 22-year-old Nigerian man, Moses Ubi, whose story went viral weeks ago for dressing like a bank official while plying his food business has spoken about his trade.

In a BBC News Pidgin interview, the Akwa Ibom indigene said that he is the only qualified, recognised, and educated agidi person, selling educated agidi.

Read also

Grace found her: Nigerian finds female beggar on street, gifts her N100k cash in video for her kindness to him

He said people laughed at him when he started.
The man said he dresses that way to attract customers to his business. Photo source: @bbcnewspidgin
Source: Instagram

I rebranded

In a part of the video, the man showcased his business as he said he offers a balanced diet with his food, revealing all the nutrients in it.

PAY ATTENTION: Subscribe to Digital Talk newsletter to receive must-know business stories and succeed BIG!

The 22-year-old stated that he dresses well as a part of a grand plan to attract customers. He added that once you like his dressing, you would want to taste what he is hawking. When he noticed that his business was growing, he thought up that plan as a way to rebrand it.

Many laughed at me

He revealed that when he started speaking English as a strategy, his use of the spoken language was not good until he perfected it.

Moses said that the first time he started dressing corporately, he was laughed out by his neighbour as he swam in shame. He said he kept at it because he thought to himself; why should he shy away from something that gives him money.

Read also

Nigerian man goes on street, gives bundles of N500 notes to strangers, video shows him dancing to Buga

Watch his full interview below:


diaryofanaijamum_ said:

"He looks soooo happy! God bless his business."

informationhouse1 said:

"The grace of God rest upon you. I speak light and love on you. I minister more wisdom on you. Keep winning."


"Definition of commitment, business growth and strategy."

candykidsng said:

"Wowwwww!!! Amazing! Your business will prosper in Jesus name. Yes you will go global!!!"

Another well-dressed hawker

Meanwhile, Legit.ng earlier reported that the video of a man who chose to go corporate with his hawking business went viral after the clip surfaced on the internet.

Former senator representing Kaduna central, Shehu Sani, who shared the video said he met the man when he was driving into Abuja.

Perfectly dressed, the man also wore a face mask and kept it on while he was talking with Shehu in his car.

Source: Legit.ng

Online view pixel