Just In: Tinubu Announces Fresh Appointment, Overhauls NTA Leadership
- President Bola Ahmed Tinubu has overhauled the Nigerian Television Authority’s leadership
- Pedro brings nearly 30 years of global experience in broadcasting, sports rights, and marketing communications
- The Presidency said the shake-up aims to modernise and reposition NTA, with industry analysts confident in Pedro’s expertise
FCT, Abuja - President Bola Ahmed Tinubu has carried out a significant reshuffle at the Nigerian Television Authority (NTA).
The President replaced the state broadcaster’s management with a new leadership team.
Source: Twitter
Legit.ng gathered that industry observers have described the move as a bold step towards modernising the organisation.
Tinubu's reshuffling: NTA gets new DG
Specifically, veteran media executive Rotimi Richard Pedro has been appointed as the new Director-General, Vanguard reported.
Other key appointments include Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Who is Pedro?
Pedro, a Lagos native, is a seasoned media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the United Kingdom, and the Middle East.
A trained entertainment and intellectual property lawyer, he holds an MSc in Investment Management & Finance from City University Business School, London.
Source: Twitter
In 1995, he founded Optima Sports Management International (OSMI), a trailblazing company that became one of Africa’s leading sports content providers.
Through OSMI, he distributed premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries, Daily Trust reported.
“I am deeply honoured by this appointment and the confidence reposed in me by President Tinubu,” Pedro said.
He added:
“NTA is an iconic brand, and I am committed to leading it into a new era of relevance, innovation, and global competitiveness.”
Influential roles in global media
Pedro’s career includes leadership roles at Bloomberg Television Africa and Rapid Blue Format, as well as consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB).
Notably, he played a key role in helping the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions, a move that significantly expanded African audiences’ access to football.
Industry analyst Tunde Akinyemi, while speaking to Legit.ng on Friday, August 15, said:
“Pedro has a proven track record of creating commercially viable broadcast platforms. His understanding of the media landscape will be critical to reviving NTA’s fortunes.”
The Presidency described the changes as part of its wider agenda to reposition the NTA in a rapidly evolving and competitive media market.
Pedro’s appointment is seen as one of the most significant leadership changes at NTA in recent years, raising expectations of improved programming, increased revenue generation, and a stronger global presence for Nigeria’s national broadcaster.
Tinubu appoints house speaker
Legit.ng earlier reported that President Bola Tinubu appointed Tajudeen Abbas to lead a high-level reconciliation committee for the APC in Bauchi state.
The committee aims to resolve internal disputes dating back to the party’s 2015 primaries.
Key political figures including governors and former lawmakers are involved in the month-long fact-finding mission.
Source: Legit.ng
