Colgate Pioneers Preventive Oral Care in Nigeria with 'My Tooth Doc'

Colgate Pioneers Preventive Oral Care in Nigeria with 'My Tooth Doc'

As part of its effort to improve oral health for every Nigerian, Colgate, the world's leading oral care company, is offering FREE dental diagnosis via a WhatsApp platform called “My Tooth Doc” for the benefit of the teeming Nigerian populace.

According to a research census, there are only four thousand dentists in Nigeria for a population of over two hundred and ten million, depicting a sharp discrepancy in the accessibility to preventive Oral care.

Colgate Pioneers Preventive Oral Care in Nigeria with 'My Tooth Doc'

Colgate “My Tooth Doc” is the first of its kind Oral Care platform developed by any toothpaste brand in the world. It offers Nigerians the opportunity to get a FREE oral health check powered by Artificial Intelligence and gives treatment recommendations in the comfort of their space.

The platform prompts users to follow the four -step process below:

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Stage 1: Enter basic user information by simple interaction on WhatsApp.

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Stage 2: Get oral care tips to prevent the most common problems.

Step 3: This is the most crucial stage which solves 70% of the problems with the technology. Here, clear pictures of the upper, lower, inside parts of the teeth would have to be submitted after which an oral health report will be shared within a minute. Users can also request a detailed diagnosis from an actual dentist for free.

Stage 4: Users are encouraged to enter for a 7-day Colgate Care Challenge by sharing pictures of them brushing their teeth with Colgate every day for 7 days, users can win a Colgate Care Package worth of N5,000.

According to the Chief Executive Officer, Colgate Tolaram LFTZ Enterprise, Mr Girish Sharma, we are excited that this innovative solution has come to significantly bridge the gap and improve oral care access in Nigeria.

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This certainly falls in line with our commitment to ensuring good oral healthcare for everyone, everywhere in Nigeria. For us, Oral health is more than just the absence of dental issues but making sure everyone deserves a bright smile towards a brighter future, he said.



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