Beyoncé’s Ivy Park Parts Ways With Adidas After Major Creative Differences, Netizens Split: “Ivy Park Tanked”
- Beyoncé and Adidas have allegedly ended their creative partnership deal after they didn't see eye-to-eye
- Adidas and Bey's brand Ivy Park worked on a sportswear and footwear line, but there were creative differences along the way
- The news came after the media reported that Ivory Park wasn't meeting revenue targets set by the sportswear company
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Beyoncé and Adidas have reportedly ended their business partnership after five years.
According to The Hollywood Reporter, Bey entered into a creative partnership with the German sportswear company when she relaunched her luxury brand Ivy Park's activewear line.
The Lemonade hitmaker also founded a footwear line while working with Adidas, but there appeared to be creative differences between the two brands recently, and they decided to split.
What else could have caused Beyoncé's brand Ivy Park and Adidas to terminate their contract?
Forbes reported in February 2023 that Ivy Park failed to meet sales set by Adidas. In 2022, the brand was expected to make over $250 million (over N118 billion) but only recorded $40 million (over N18.4 billion).
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The revenue was considered a loss for the company since Beyoncé earned $20 million (over N9.2 billion) a year through the partnership.
Netizens split after Beyoncé parted ways with Adidas
After @PopBase tweeted the news, peeps weighed in. Many people agreed that Adidas made the right decision since Ivy Park wasn't selling, but Bey's fans fought hard, claiming their fave didn't need the sportswear company anyway.
"Adidas doesn’t need her anyway. She hasn’t had any real influence since 2014."
"No shade but fashion isn't her lane, and that's ok. Dereon failed, Ivy park met the same fate, and she has no personal style (especially "street"). She looks good in stage costumes and on most red carpets because she's pretty and in great shape."
"I mean ivy park tanked."
"Let's be honest; the clothes were horrible and expensive. Naming the brand after your kid's name isn't the best idea. Nobody wants to say, "I'm wearing lvy park". She's a great singer, not a good designer."
"Oh, thank God. Beyoncé doesn’t need any of these brands."
"Beyoncé is her own boss. It would be impossible for her to work as an employee of anyone."
"Not surprised at all. The designs were horrible ♂️"
Adidas brings Kanye West back
Last month, Legit.ng reported that Kanye West and Adidas allegedly rebuilt their business partnership after the German shoe company fired him following his offensive anti-Semitic comments.
According to highsnobiety.com, Adidas lost more than $1 billion (over R18 billion) due to letting Kanye go, and they wanted to bring back the rapper to restore their revenue.
The new agreement between the American rapper and Adidas circulated on Twitter, and Ye's fans shared that they are excited about the future of the business partnership.