Should Nollywood Be Measured With Hollywood Standards? Award-Winning Nigerian Filmmaker Speaks

Should Nollywood Be Measured With Hollywood Standards? Award-Winning Nigerian Filmmaker Speaks

  • Nollywood’s growth and global recognition reignited debates on whether it should be judged by Hollywood’s standards
  • Actor Kunle Remi’s comments on Nollywood’s award practices sparked conversations as he compared them to the Oscars recently
  • Popular Filmmaker Sunny Okonkwo weighed in on Nollywood’s success and looked at its cultural impact, resilience, and evolution

When conversations arise about the world’s biggest film industries, three names dominate: Hollywood in the United States, Bollywood in India, and Nollywood in Nigeria.

While Hollywood remains the most recognised globally, Nollywood has steadily carved its place, though it is still unfamiliar to audiences in some countries.

Sunny Okonkwo addresses debate on Nollywood and Hollywood standards
Sunny Okonkwo addresses comparisons between Nollywood and Hollywood. Credit: @sunnyokonkwo
Source: Instagram

Nollywood’s modern revival is often traced back to 2009 with the release of The Figurine, a film widely regarded as a turning point for Nigerian cinema.

Since then, the industry has seen a resurgence of cinema culture, culminating in 2025 with Funke Akindele’s Behind The Scenes, which became Nigeria’s highest-grossing movie to date. For many, this marked Nollywood’s arrival on the global stage.

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Recently, Nollywood actor Kunle Remi reignited debate about how the industry is measured when he shared a video of Michael B. Jordan at the Oscars receiving his award plaque engraved immediately after his win.

Remi contrasted this with Nigeria’s prestigious AMVCA awards, where winners often wait to receive their plaques, sparking discussions about professionalism and standards.

In response, award-winning filmmaker Sunny Okonkwo weighed in, cautioning against direct comparisons between Nollywood and Hollywood.

“Comparing Nollywood to Hollywood directly is like comparing two stories written in completely different languages and expecting them to sound the same,” he said.
“Hollywood is an ecosystem built over decades with structured financing, global distribution pipelines, guild systems, and institutional credibility. Nollywood, on the other hand, is a survival-driven storytelling machine. It was built without the luxury of structure, yet it became one of the largest film industries in the world by volume. That is not failure. That is innovation under constraint.”

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Okonkwo emphasized that Nollywood’s success should not be judged by how closely it mirrors Hollywood, but by its own unique strengths.

He outlined three key measures: cultural impact, resilience and scale, and evolution in systems and distribution.

“We should not try to become Hollywood. We should build a Nollywood that is so structured, so intentional, and so globally respected that it becomes its own benchmark. Because at the end of the day, storytelling is not about who has the biggest stage. It is about who owns their voice,” he concluded.
Should Nollywood chase Hollywood’s shadow or carve its own path
Award-winning director questions Hollywood’s dominance over Nollywood. Credit: @hollywood_com
Source: Instagram

FG celebrates Funke Akindele, Toyin Abraham

Legit.ng earlier reported that Nollywood actresses and filmmakers Toyin Abraham and Funke Akindele have been acknowledged by the federal government through one of its agencies, the Nigerian Film Corporation (NFC).

On Monday, January 26, the NFC managing director/chief executive, actor Ali Nuhu, in a statement via his official Instagram page, celebrated Funke and Toyin's successes at the box office.

This afterToyin Abraham’s Oversabi Aunty hit ₦1 billion in the cinemas, marking a historic achievement, while Funke Akindele's Behind the Scenes grossed over ₦2 billion.

Source: Legit.ng

Authors:
Chinasa Afigbo avatar

Chinasa Afigbo (Entertainment Editor) Chinasa Afigbo is a pop culture/music journalist and content writer with over four years of experience in other mainstream media organisations, including Vanguard Media and Guardian Life. She holds a degree in Information Management Technology from the Federal University of Technology, Owerri (FUTO). She also moved on to pursue a program in media and communications. Chinasa has also been published in other Intl journals, like The African Report. Reach her at: chinasa.afigbo@corp.legit.ng.