Drake Uses Genius Marketing Move, Drops Features of New Album Using Billboards

• Drake's marketing team is on another level, the rapper has used billboards all over the world to promote his upcoming album Certified Lover Boy
• The billboards did not simply advertise the album but dropped hints about artists that would feature on the album
• Social media users took to the internet and created quite a buzz in reaction to the genius marketing move

Drake has taken marketing to another level and increased the hype of his album in one genius move.

He used international billboards to advertise features of his upcoming album, Certified Lover Boy which is due to be released in the near future.

Drake used billboards to reveal artists that will feature on his album causing quite a stir on social media.

One of the billboard ads revealed that “Slime, Pluto, Savage, and Baby” (Young Thug, Future, 21 Savage, and Lil Baby) would feature on the album.

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Nothing like the rest: Drake shares lovely note from his mum celebrating his unreleased album

In addition, a billboard located in New York suggested that Jay-Z would also collaborate on the project.

Social media users took to the internet to react to the revelations

@HotFreestyle:

"Jay Z will reportedly be featured on Drake’s ‘Certified Lover Boy’ album."

@LowKeyUHTN:

"Drake revealing features from his album via Billboards in THAT artist city is fire."

@insecure_al:

"Drake on building massive hype for #CertifiedLoverBoy without hosting multiple listening parties at a stadium, running for Pres, etc…Just playing Ye!"

Drake shares lovely note from his mum celebrating unreleased album

Earlier, Legit.ng reported that in just a couple of days, one of the world's biggest rappers, Drake, is set to drop his sixth studio album, and every fan cannot wait to lay their hands on it.

Everybody seems happy for the Canadian rapper and his biggest supporter, his mum, is thrilled to see her son on top of the world.

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The rapper shared a lovely note dedicated to him by his mother, Sandi Graham, who addressed him as a lover boy, just as his album's name Certified Lover Boy.

In the note, Sandi said she could not wait to hear her son's album, saying everyone is excited to hear the best.

She praised her son, noting he is nothing like the rest and could not be more proud of him.

Source: Legit.ng