- Nigerians will now enjoy a better and reliable data experience
- This promise was made by the leading telecommunication in the country, Airtel
- The telco explained how Nigerians suffer from unreliable network
As many Nigerians battle with the issues associated with unreliable network service, the telecommunication giant, Airtel Nigeria, has reaffirmed its commitment to reliable data experience.
Legit.ng reports that the telco unveiled a thrilling Television Commercial (TVC) dubbed ‘The Rainmaker’, which vividly depicts the frustration of having an unreliable network in the country.
It also emphasised the importance of a superior mobile internet/data experience with an incredibly humorous story.
The commercial has sparked excitement among audiences, with many lauding the telco for the captivating storytelling narrative, a quality which it has come to be identified with over the years.
The story is set in a village, where a King (Jide Kosoko), was set to host a high profile and significant traditional ceremony but needed an accomplished and revered rainmaker to ensure that rainstorm did not mar the proceedings of the event, which was to hold in an open venue with no shelter.
Another popular actor, Jude Chukwuka, who starred as the rainmaker in the commercial, tried to deliver on his mandate and was able to stop the rain, causing jubilation. But this was short-lived as the rain began pouring again, causing the crowd to disperse as everyone ran for shelter.
Subsequently, the King gave the rainmaker a second chance and asked him to perform his ritual to avert another downpour.
The rainmaker eagerly swung his charm vigorously in a circular motion. This, however, failed again, as it began raining almost immediately, leaving the King in a rage with guests and delegates in hot flight for shelter.
The scene cut to another ceremony, and this time, the King sternly warned the rainmaker beforehand not to fail. Having failed yet again, with heavy lightning and thunderstorm striking, the King ordered him to be seized by guardsmen.
In the final act, the rainmaker is seen building a huge shelter as punishment for his incompetence, while the satisfied King smiled on.
Speaking during a media session to reveal the TVC to select journalists in Lagos, Emeka Oparah, the director, corporate communications and CSR, of the telco said the Airtel is inspired by people and their stories, adding that it loves to tell compelling stories that connect with emotions and the heart.
"Airtel is also inspired by the beautiful Nigerian culture and we will continue to celebrate our different cultures just as we have done with the rainmaker TVC.
“However, the difference is that whatever story we tell at Airtel, we back it up with evidence. I will give just one example to illustrate this point. In 2018, we started rolling out 4G in Nigeria and today SpeedTest Intelligence, a global platform for measuring mobile Internet speed, has rated Airtel the best Mobile Internet Operation in Q1 2021 in Nigeria.”
The vice president, corporate brands and advertising, Airtel Nigeria, Tokunbo Adodo, stated while explaining the rationale behind the commercial, that it is hinged on Nigeria’s cultural diversity, with the aim to celebrate the country’s rich cultural heritage, whilst communicating the essence of staying connected as a people.
Meanwhile, Legit.ng had previously reported that the federal government announced that it would go ahead with arrangements for the deployment of 5th Generation (5G) Technology in the telecommunications industry.
It was reported that the chairman of the NCC board, Prof. Adeolu Akande, said 5G services have already been deployed in the United States of America, South Korea, and many more countries.