Iroko TV is a paid website where on demand you can watch movies for every taste. Such website was created for watching movies online for the first time in Africa. Here you can get instant access to more than 5000 movies that are produced at the famous film factory called Nollywood. Who owns Iroko TV? If you want to know the answer to this question, keep reading the post below!
African film industry is entirely gigantic. From its heartland in Nollywood, which is the epithet for Nigerian cinema industry, more than 2000 quality films come to blue screen each year. Contrasted with American Hollywood and Indian Bollywood, Nollywood is the second biggest film industry on the planet, as far as a lot of movies are made here every year.
Despite all its popularity and quantity of films, Nollywood profit among the three worldwide heavyweights is the smallest. Before Jason Njoku and his Iroko TV team appear, the African film industry, prominently known as Nollywood, was unstructured, had a weak organisation and was invade by content offenders.
Regardless of worldwide interest for watching films, they were just on Compact Disks, which severely restricted their scope and survey quality. Indeed, the most significant part of producing films on Iroko's website originates from the USA, the UK, India, the Caribbean, and even from Australia!
Who is the owner of Iroko TV Nigeria?
As you have already understood the name of the Iroko TV owner is Jason Njoku. Let's get acquainted with this great man. Jason Njoku was born on December 11, 1980, in Deptford, which is located in the south-east of London. He was born in a large family consisting of four brothers and sisters. This big family was raised by a single mother, who worked only on one job. Despite everything, she tried to make the best childhood and good future for each child. Despite all the difficulties, the family was happy.
Jason received his primary education at the London School, then moved to Nigeria. He received his higher education at the University of Manchester, where he studied chemistry. Jason released Brash Magazine immediately after graduating.
As expected, Jason's first attempts to create a masterpiece failed. But the man worked diligently, came up with new ideas and ways to implement them, and eventually NollywoodLove was born. Jason did not stop at the start, he continued to work and soon was created the famous Iroko TV.
Jason Njoku is a wonderful family man and father. He loves his children so much. Man often shares photos with his children on Instagram.
Now Jason continues to work actively with Iroko TV. He has offices not only in Nigeria but also in America and Great Britain.
The story of the online platform
As we have already mentioned, the first brainchild of Jason Njoku was NollywoodLove, which worked with the support of the YouTube video platform. Only in contrast to YouTube, where you can watch various videos, Jason's Internet channel offered only full-length movies.
In less than a year the channel became popular among more than 200 countries of the world and enlisted the support of more than a million viewers. The African video content became available to everyone, and most importantly it competed on the Internet regarding the number of views not worse than American.
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Jason Njoku bought the rights to this channel and the manufacturer's license to display movies online without any difficulties, so it became easier to promote his business concerning legality. He was a kind of trend maker of watching movies online on the Internet.
After all, now you could not go to the cinema, just relax in a comfortable chair and watch movies without leaving home. You only need to pay for an online subscription to the site. It is like with a newspaper that is left on the porch of the house by a postman every morning.
The creator of the website started out small, with only a few feature films. Now knowing what the public likes, he bought more license rights, gradually creating an online empire of the best Nollywood films.
Jason Njoku said:
Nollywood is the world’s second largest movie industry in terms of output, making roughly 40 films per week, at an average cost of $40,000 per project. It is a global, cultural phenomenon, adored by millions in Nigeria, in Africa and across the Diaspora. It serves an audience thirsty for love, drama, intrigue, comedy, redemption, action and more. The end product is unique: African stories, by African people, for Africans. And boy, do we have a lot of stories to tell.
NollywoodLove brought Jason a dizzying success in which Tiger Global Management, a large joint-stock company based in New York, invested nearly $10 million in Jason's brainchild. In turn, the African businessman shared with them the secret of his web platform.
Thanks to Jason and strong shareholder support, Iroko TV was launched. Only it was not a web platform, but a full-fledged website where you can watch full-length movies for every taste without leaving home. In just three months, the site has seen more than half a million views.
After the grand success, in Jason`s case began to invest a lot of companies. So, in July 2012, the Swedish hedge fund invested an additional $2 million. With the help of a good promotional company, Iroko TV attracted the attention of the international press and appeared on the pages of Forbes, CNBC, BET, CNN, and Techcrunch.
READ ALSO: Brief history of Nollywood
How does Iroko TV make money? How can I watch movies on this site? Let's figure it out.
- Every day Iroko TV visits over 10 million visitors from more than 100 countries, of which 500 thousand unique monthly. The traffic of this site is incredibly high.
- Placement of advertisements or announcements on Iroko TV is paid and published only after direct discussion with the advertisers. This site mainly publishes high profile ads such as Sheraton Hotels, Phillips (giant electronics), Star (the famous beer brand in Nigeria) and many others.
- About 500 thousand subscribers from more than 200 countries are subscribed to Iroko TV. These numbers are impressive! On this site, you can also watch movies for free. The number is 80%. But the newest films can be watched only after a subscription, the fee for which is $s`5. Having paid once, the subscriber has access absolutely to any movie within a month. It is no wonder why so many people subscribed to the channel. This is a lucrative offer. So you can watch movies at any time and anywhere.
Iroko TV's monthly income is about 350 thousand dollars. The story of Jason Njoku says that you need to start with a small one to achieve more. The main thing is perseverance and hard work. If you have a similar idea, do not be afraid to implement it.