"Businessman": Reactions as Don Jazzy Uses Portable to Teach Social Media Use to His Artistes

"Businessman": Reactions as Don Jazzy Uses Portable to Teach Social Media Use to His Artistes

  • Don Jazzy recently got the internet talking after explaining social media mechanisms
  • The Mavin boss used controversial musicians as an example of someone with an algorithm working in his favour
  • Several internet users have reacted to the now-trending video, as many people agreed with him

Regarding the music business, Don Jazzy remains a top Nigerian record label boss who has proven to know his onions.

In a recent interview, the Mavin boss talked about the power of social media and how the algorithm has worked in favour of some artistes.

Photos of the Mavin Boss and Portable
Don Jazzy uses Portable to educate his artistes. Photo credit: @donjazzy, @portablebaeby
Source: Instagram

Using BNXN and controversial singer Portable, Jazzy explained that despite the former having several successful songs topping the chart, Portable was able to get to a million Instagram followers before him.

He said this was because Portable utilized social media after Olamide helped him into the limelight.

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Jazzy revealed that he uses Portable as an example to his artistes on maximising social media.

Check out the video below:

Social media users react to Don Jazzy's video


"As a digital expert, no single thing is missing in this analysis."


"Listen to a business man talk take it or leave it, this man understands the industry and market."


"Great analogy!"


"Portable has his own way of remaining relevant, Whether you like it or not he is always everywhere, I’m sure he is going places."


"In a nutshell, he's saying don't be complacent in your trade, thinking that because you're this and that, people will flock to you. Be hungry and visible; influence belongs to the bold. He's not saying should start singing like Portable."

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"Portable be like; “Won tun ti fimi se case study. Boss Jazzy, bless me biza biza”. In other words, sell yourself. Be shameless about your business and don’t think talent is enough in that industry."

Nigerians react as Father DMW says "Wizkid's Essence is overhyped, Kizz Daniel's Buga is bigger"

Davido's 30BG gang member, Father DMW has been dragged on social media after he shared his thoughts about two hit songs by Kizz Daniel and Wizkid.

In an Instagram live with three other content creators, Father DMW responded to a comment that said Essence is bigger than all of Kizz Daniel's records.

According to the skit maker, Buga is bigger than Essence, adding that Wizkid's song was overhyped.

Source: Legit.ng

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