0724: Nigeria's Newest Telecom Firm Invites Nigerians to Reserve Favourite Phone Number, Portal Live
- Lebara Nigeria, the latest entrant in Nigeria's telecommunications market, is set to launch its services
- Ahead of the full launch, the company is inviting Nigerians to reserve their preferred phone numbers
- There are guidelines for the reservation process, and the numbers are likely to resemble users’ current phone numbers
Legit.ng journalist Dave Ibemere has over a decade of experience in business journalism, with in-depth knowledge of the Nigerian economy, stocks, and general market trends.
Lebara Nigeria is inviting Nigerians to reserve their preferred phone numbers through its Number Reservation Portal ahead of its official launch.
The company, a subsidiary of London-based Lebara Group, is expected to commence services in the third quarter of 2025.
Source: Getty Images
The portal, featuring the 0724 number series, allows customers to choose combinations with personal significance, such as birthdays, lucky numbers, or simple patterns.
It also suggests various numbers, including options similar to users’ current phone numbers on other networks.
Requirements to reserve a number
According to Lebera, to qualify for a phone number reservation, users must be at least 13 years old and provide basic details to receive a one-time password via email.
After verification, they must enter their National Identification Number (NIN), which the system uses to confirm personal information such as date of birth.
Verified users can then choose from available numbers, with a confirmation email completing the reservation.
Speaking on the initiative, Mary O. Akin-Adesokan, Lebara Nigeria’s Chief Operating Officer, described the initiative as part of the company’s focus on personalisation and customer empowerment.
She said:
“Our objective is to synergise personalization with cutting-edge technology, thereby empowering customers to reserve numbers that align with their digital identity.
“Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity."
Samuel Alabi, Head of Corporate Communications at Lebara Nigeria, explained:
“You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms.”
Source: Twitter
Punch reports that Lebara Nigeria holds a Tier-5 Mobile Virtual Network Operator (MVNO) licence, which allows it to offer a full range of telecom services.
The licence is also the highest category under the Nigerian Communications Commission (NCC) regulatory framework.
As a Tier-5 MVNO, the company is authorised to lease infrastructure from existing networks and build its offerings on top.
Lebera to offer eSIM
TechCabal reports that Lebara Nigeria aims to leverage its global experience as an MVNO to provide affordable, high-quality mobile services in Nigeria.
The company will operate on existing network infrastructure, offering both SIM and eSIM options, full nationwide coverage, and real-time billing transparency.
In addition to connectivity, Lebara is partnering with local government agencies and the Ministry of Arts, Culture, Tourism, and Creative Economy to launch public WiFi hubs and enhance digital inclusion for creators and underserved communities.
Lebara will need to combine affordability with innovative customer-focused services to stand out.
MTN announces service disruption in 3 states
Earlier, Legit.ng reported that MTN Nigeria has announced that subscribers in parts of Adamawa, Borno and Kano states will face temporary service disruptions.
In a notice, the company said its engineers will carry out fibre maintenance to replace damaged infrastructure.
The telecommunications giant has apologised to its subscribers for the inconvenience and released the time the service disruption will occur
Source: Legit.ng
