“Odogwu”: Burna Boy Gets Richer as His Songs Hit Record-Breaking 1 Billion Streams on Audiomack

“Odogwu”: Burna Boy Gets Richer as His Songs Hit Record-Breaking 1 Billion Streams on Audiomack

  • Burna Boy has achieved a record-breaking milestone with over one billion streams on Audiomack
  • He is the first African to reach such a feat on Audiomack, which has helped him further increase his wealth
  • It is estimated that Audiomack pays artists $0.001 to $0.005 per stream when they monetise their music

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Nigerian artist Damini Ebunoluwa Ogulu, popularly known as Burna Boy, entered into record books after becoming the first African to hit over one billion streams on popular music streaming platform, Audiomack.

Vanguard reports that Audiomack confirmed the achievement via its official Twitter account on Thursday.

Burnaboy earnings
Burna Boy breaks record with over 1 billion streams on Audiomack. Photo credit: Burnaboy
Source: Instagram

The Grammy-winning artist achieved the feat with the combined streams of his last three albums and singles in recent years, Punch reports.

Some of his hit songs include Last Last, For My Hand, Want It All, All Eyes on Me, Way Too Big, Odogwu and several others.

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More money in Burna Boy's bank accounts

While the exact earnings from his Audiomack achievement are not publicly disclosed, the potential revenue range for 1 billion streams, based on industry rates, could be estimated at $5 million (N4.10 billion).

In July 2021, Techcabal reported that Audiomack extended its monetisation program to Nigeria, allowing streams from the country to be monetised.

The Audiomack Monetization Program (AMP) enables artists to monetise their music and receive direct payment from the Audiomack backend.

A statement obtained from Audiomack reads:

"Audiomack calculates “revenue per stream” is a variable figure that is calculated on a month-to month basis, due to the variability of advertising revenues.
"This number is calculated by dividing revenue generated from advertisements and subscriptions by the total number of total streams on the Audiomack platform in a calendar month.

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"AMP creators are paid based on the number of streams of their monetized content, multiplied by the “revenue per stream,” multiplied by the AMP revenue share, which is fifty (50%) percent."
"To clarify, there is no fixed “per-stream rate.” Rather, this rate fluctuates based on various factors, including what country the streams occurred in, the number of monetised streams on the platform, the amount of total revenue generated, and more."

Audiomack payment calculation

According to various sources, Audiomack pays around $0.005 per stream. This means when a song is streamed on Audiomack, the artist who created the music receives a percentage of the revenue generated from that stream.

For example, for every 1,000 streams of an artist's song on Audiomack, an artiste can expect to earn around $5 or $1,000 to $5,000 for every 1,000,000 streams.

The earnings are limitless for a famous artist like Burna Boy, with over four million followers.

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If each stream is valued at $0.005, Burna Boy's one billion streams on Audiomack will amount to a total estimated revenue of $5 million (N4.10 billion).

It is important to note that this amount could be higher or lower depending on factors such as Burna Boy's specific contract terms with Audiomack, the country where the stream originated and the subscribers.

Wizkid's Made in Lagos album breaks record as he becomes over N2.1bn richer

In another report, Wizkid led the list of Nigerian artists making substantial financial gains from their creativity and works.

Despite the album, Made in Lagos, being released over a year ago, music lovers worldwide continue to listen.

The album has been among the top streamed on Apple Music, earning Wizkid a whopping N2.11 billion estimated earnings.

Source: Legit.ng

Authors:
Dave Ibemere avatar

Dave Ibemere (Senior Business Editor) Dave Ibemere is a senior business editor at Legit.ng. He is a financial journalist with over a decade of experience in print and online media. He also holds a Master's degree from the University of Lagos. He is a member of the African Academy for Open-Source Investigation (AAOSI), the Nigerian Institute of Public Relations and other media think tank groups. He previously worked with The Guardian, BusinessDay, and headed the business desk at Ripples Nigeria. Email: dave.ibemere@corp.legit.ng.

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