MultiChoice Launches New Campaign for DStv Subscribers to Watch Over 160 Channels for Free
- MultiChoice has announced a month-long free upgrade campaign for eligible DStv subscribers in Nigeria
- The new campaign offers customers access to higher-tier packages at no extra cost during June 2026
- After the promotional period ends, subscribers will automatically revert to their normal subscription packages
Legit.ng journalist Dave Ibemere has over a decade of experience in business journalism, with in-depth knowledge of the Nigerian economy, stocks, and general market trends.
In a bid to win back customers and give existing subscribers more value, MultiChoice, a CANAL+ group company and operator of DStv, has launched its “Open Time” promotion running from June 1 to June 30, 2026, for subscribers in Nigeria.
MultiChoice said the campaign will automatically upgrade active subscribers on lower packages, such as DStv Compact and Compact+, to a higher viewing tier, with some users gaining access to Premium content for the duration of the promotion.
Source: Getty Images
In a statement published on its website, the TV giant explained that this initiative is aimed at rewarding loyalty and broadening viewing options across the country.
The Premium package currently costs N44,500 per month and provides access to more than 160 Channels.
The statement from DStv reads:
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period.”
The upgrade will be applied automatically once a customer's payment reflects, with no manual activation required.
MultiChoice also clarified that the offer applies to existing, reconnecting, and new subscribers whose accounts remain active throughout the promotional period.
The company added that the initiative is part of its effort to enhance customer value by providing “more drama, more action, more sport, more kids’ content” during the campaign.
DStv added:
"To participate, customers must make payments via authorized channels, including the official DStv website, MyDStv app, USSD banking services, and approved payment agents."
The company confirmed that no registration is required, and all upgrades will be reversed automatically after June 30, 2026, when normal subscription tiers resume.
Source: Getty Images
MultiChoice decides on DStv subscription prices
Meanwhile, MultiChoice has confirmed that DStv subscription prices will remain unchanged in 2026, a departure from its usual annual price adjustments.
The move is part of the company's efforts to win back lost subscribers amid growing competition from streaming services.
Confirming the decision, Willington Ngwepe, Multichoice CEO South Africa, said:
“We will not be having an inflation adjustment to pricing. So we’ll keep the prices flat again in appreciation of the circumstances that we are in."
DStv keeps 12 channels
Earlier reports by Legit.ng revealed that DStv customers across Africa will continue to enjoy 12 popular TV channels after Canal+ and Warner Bros. Discovery reached a last-minute distribution deal, preventing their planned removal from the platform.
The affected channels, including CNN International and Cartoon Network, were initially set to exit DStv from January 1, 2026, following a breakdown in negotiations between both companies late last year.
Canal+ announced on Tuesday, December 30, that the new multi-year, multi-region agreement reinforced its long-standing partnership with Warner Bros.
Proofreading by Funmilayo Aremu, copy editor at Legit.ng.
Source: Legit.ng
