RedCloud and Ultimum Beverage Partner to Reward Distributors with an All-Expense Paid Trip

RedCloud and Ultimum Beverage Partner to Reward Distributors with an All-Expense Paid Trip

RedCloud, the global technology firm behind the world’s first AI-powered Intelligent Open Commerce Platform™, partner with Ultimum Limited, a leading Nigerian beverage manufacturer, selected two RedCloud top performing Distributors to an all-expense paid trip sponsored by Razzl to experience the opening matches of Africa Cup of AFCON 2024 live in Côte D’Ivoire.

RedCloud and Ultimum Beverage Partner to Reward Distributors with an All-Expense Paid Trip

Olufade Ojumitunrayo, senior marketing manager Nigeria at RedCloud; Adeleke Adetunji, head of customer acquisition and brand sales at RedCloud; Nasiru SS, distributor partner for North; Dan Almajiri, distributor partner for North; Amobi Ikechukwu, head of enterprise sales at RedCloud and Chinonso Obatta, brand channel manager at RedCloud.

Ultimum Limited, the manufacturer of the popular Razzl soft drink - a favorite across Africa, recently elevated its brand presence becoming the exclusive Official Soft Drink sponsor of the just concluded 2024 Africa Cup of Nations. This announcement comes months into its strategic partnership with RedCloud, leveraging RedCloud’s innovative Intelligent Open Commerce Platform™ to digitize the distribution chain in Nigeria for Razzl, leading to remarkable success and growth for both companies. The partnership underscores the power of technology in transforming the traditional supply and distribution models in the FMCG industry and driving sustainable business expansion for brands, distributors, and retailers across emerging markets.

Over the past year, RedCloud’s Open Commerce technology has been vital to driving growth for FMCG distributors across Nigeria, and to celebrate this success, Ultimum, sponsored two RedCloud’s top-performing distributors on an all-expense paid trip to experience the opening matches of AFCON 2024 live in Côte D’Ivoire.

Ebere Ogwumoyi, the VP of Retail Growth for RedCloud Nigeria, commented, "We are overjoyed to reward our best distributors with this once-in-a-lifetime opportunity to be live at the AFCON football tournament. We're committed to bringing more exciting initiatives like this in 2024 to our dedicated distributor base (DBs), ensuring they have experiences they'll always remember."

We also had the chance to speak with the lucky distributors who won this all-expense trip. They confirmed that they thoroughly enjoyed witnessing the opening match live and eagerly anticipate similar exciting opportunities they can participate in the near future. They also discussed how the RedCloud platform has greatly improved and helped their business grow remarkably since they joined.

As RedCloud continues to enhance and build distribution across Nigeria, we encourage our existing distributors to transform their businesses using our Intelligent Open Commerce Platfrom™ in digitalization of their trades, access more retailers and wholesalers through the Red101 App to reap the benefits of our growth-focused initiatives which includes secured payment and lending services.



Online view pixel