Guinness Match Day Strengthens Football Culture across Nigeria

Guinness Match Day delivered strong football experiences across Awka, Abuja, Lagos, Benin, and Port Harcourt. The sessions featured interactive screenings filled with fan reactions and bold Guinness flavour. The match lineup featured Arsenal vs. Burnley, Brighton vs. Leeds United, Crystal Palace vs. Brentford, and Liverpool vs. Aston Villa. The fixtures shaped lively conversations in each centre.

Why Guinness Hosts Match Day Events

Guinness built this platform to cement its role in Nigerian football culture. The aim is to deliver Epic Football Viewing with Guinness, By Guinness and For Nigerians. The platform has grown into a recognised part of the football community across the country.

This season runs from November to December across major states.

Consumer Engagement

Attendees received one free bottle of Guinness for every purchase of two bottles. Buying two bottles also qualified each buyer for an extra bottle and entry into the Predict and Win activity. Winners received branded Match Day jerseys, Guinness VIP cards, and Showmax vouchers. MCs kept engagement high through reward drops of branded merchandise.

Online consumers joined the Predict and Win activity through social media stories for a chance to win a 6-pack of Guinness cans.

Viewing Experience Across Cities

Fans left each venue with a strong match-viewing experience after taking part in the engagements and winning gift items. With the next Match Day approaching, the question is which cities will host the next Guinness Epic Match Day. Follow Guinness_Africa on socials to see if your location is next.

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Source: Legit.ng