3 Nigerian Ladies Cry Out after Losing Zeal to Continue Business: "Nobody Talks About the Pain"
- The emotional stories of some businesswomen who faced severe challenges in their businesses recently made rounds online
- One of the women packed all the goods in her shop and loaded them into a truck, marking an end to existence of her physical shop
- Another woman announced her lack of zeal to continue her 'okrika' business after purchasing bad goods from an online vendor
The struggles of about three female entrepreneurs got netizens emotional after they shared their challenges online
Some of them were forced to make tough decisions, such as closing down their physical stores, due to unforeseen circumstances.
Source: TikTok
Others lost enthusiasm to continue their business after encountering issues like subpar products from suppliers.
Legit.ng, in this article, shares the emotional stories of three businesswomen who lost zeal to continue their businesses.
1. Okrika seller loses 'energy' to push business
A Nigerian lady's dream of expanding her thrifted clothing business were shattered after she received a disappointing shipment of second-hand boyfriend jeans from an online vendor.
The lady, who had recently gone into selling pre-loved items, had high hopes for the goods but was left heartbroken by their bad quality.
Source: TikTok
She shared her heartbreaking experience on TikTok via her official account @bambina_design, where she posted a video showing the inferior items.
According to her, her excitement turned to pain upon seeing the goods, which she likened to items sold cheaply at local markets.
She had planned adding thrifted jeans to her business, but the poor quality of the goods made her question her decision.
She feared that selling such items would damage her reputation and left her feeling uncertain and reluctant about continuing the business.
The painful ordeal forced her to reconsider her business plans, and she shared her dilemma with netizens.
In her words:
"POV: You decided to start selling thrifted bf jeans and ordered from an online vendor on TikTok and this is what she delivered. I have cried my eyes out. They looked like they were hand picked for N500 each at katangua. I honestly had my hopes up high and i was so very disappointed.
"I have lost all the encouragement and energy to continue or push this business honestly maybe i should just stick to my shoes. I don’t want to tag the lady because I have handed her over to God and cursed her and I trust my God to do justice. My God will judge you Temiloluwa."
Watch the video below:
2. Businesswoman closes down her physical shop
A business owner recently shared the emotional moment she bid farewell to her physical store after unforeseen circumstances forced her to close it.
She captured when her goods were being packed up and loaded onto a truck, marking the end of the physical shop.
The heartfelt video, posted by @thriftstoreug on TikTok, showed the pain and sadness she felt as she spoke about her decision.
She lamented bitterly over the reality of her situation, emphasising the often-overlooked emotional pain of shutting down a shop.
Many TikTok users were moved by the video, which showed the lady coming to terms with the closure.
Despite the setback, she however expressed her determination to adapt, announcing that she and her team would focus on online operations.
"No one talks about the pain of closing shop. We are now strictly online," she said.
Watch the video below:
3. Lady contemplates closing down 6-month-old business
An emotional video shared by a Nigerian lady sparked massive support and encouragement from netizens.
The clip depicted the struggles of running a small business in the country, and the challenges faced by some entrepreneurs.
In the video posted by a business owner @missyum_official on TikTok, she was seen in tears, sharing her late-night thoughts on the future of her six-month-old business.
She disclosed that she had been contemplating closure due to a lack of support, and was considering offering discounts to clear out her stock.
According to the lady, despite her efforts, she was struggling to keep her business afloat, and was left with no choice but to consider closure.
In her words:
"Me at 2am thinking of how I can announce that I'm closing down my 6 months old business and offering a discount sales just to sell off everything. Running a small business in Nigeria with no support is draining."
Her emotional video touched many online users, who expressed their support and encouraged her in the comments.
Many were moved by her situation, and the video quickly gained attention on the platform with some people seeking ways to help her.
See the post below:
UK-based lady quits job, starts from scratch
Meanwhile, Legit.ng previously reported that a UK-based woman left her London job and moved to Nigeria with no money, contacts, or resources to build her streetwear brand.
She overcame challenges sourcing materials across Nigerian states and launched a 10-piece collection in weeks.
Source: Legit.ng
