From Crisp Sips to Smoky Bites: Smirnoff Ice Serves Culture and Connection at Bolé Festival 2025
FAMOUS. ENTERTAINING. FRESH. That was the spirit Smirnoff Ice poured into Port Harcourt as the city lit up for the 2025 Bolé Festival, Nigeria’s iconic celebration of roasted plantain, fish, music, and culture.
Crisp Sips Meet Smoky Bites - A Perfect Flavour Fusion
From crisp sips of Smirnoff Ice to the smoky bites of bole, the pairing was perfect. The icy refreshment of Smirnoff cut beautifully through the rich, spicy flavours of grilled fish and roasted plantain, elevating the food experience for thousands of festival-goers. Just like bole itself, simple yet bold; Smirnoff Ice matched that character: ready to go, no mix, no fuss, just open, chill, and enjoy.
Not Just Drinks: Smirnoff Ice Built a Cultural Playground
But Smirnoff brought more than taste, it brought energy, culture, and connection. Its vibrant activation stand, designed with bold colours and youthful flair, became a natural gathering point. Guests relaxed, recharged, and captured their festival moments, whether with friends over cocktails or with a cold Ice in hand. More than a drinks spot, it was a social hub that mirrored the bold creativity of Nigerian youth culture.
Festival Fans Couldn’t Get Enough of the Ice
For many, Smirnoff transformed their festival experience.
“The bole was already fire, but sipping Smirnoff Ice with it took it to another level,” said Joy, a first-time festival-goer. “It was crisp, cool, and just made the whole meal feel complete.”
Others spoke about the social spark.
“I came here with two friends and ended up meeting a whole group of new people at the Smirnoff stand,” shared Daniel from Port Harcourt. “We were playing games, laughing, and vibing to the music. Smirnoff made it feel like a community.”
When Music Meets Moments
The vibes didn’t stop there. Smirnoff kept the festival buzzing with DJs spinning Afrobeats, an ambience that encouraged selfies and laughter, and spontaneous dance circles that pulled strangers together.
“The DJ at the Smirnoff stand was mad,” said Amaka, a student from Uniport. “We didn’t want to leave because it felt like the party within the party.”
Smirnoff Speaks Culture, Not Just Refreshment
Speaking on Smirnoff Icee’s role, Oluwanponmile Alabi, Category Lead, Ready to Serve, said:
“Smirnoff Ice has always been about bold flavour and bold connections. At Bolé Festival 2025, we wanted to show how perfectly our crisp refreshment pairs with the smoky taste of bole while creating a space where people could connect, express themselves, and celebrate culture. The response was incredible; Smirnoff wasn’t just at the festival, it became part of the festival story.”
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Source: Legit.ng
