Inside the Smirnoff Ice Escape: A Luxury Getaway with the BBN Originals
Inside the Smirnoff Ice Escape: A Luxury Getaway with the BBN Originals Smirnoff decided it was time for an escape. They said, “Let’s escape,” and we said, “Say no more!” Bags packed, energy was high, and off we went. But here’s the exciting part: we weren’t alone. The Smirnoff Originals were right there with us.

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In case you need a refresher, the Smirnoff Originals are the four BBN housemates who won the Smirnoff Ice task during the Big Brother Naija season: Dede, Koyin, Imisi, and Jason Jay. Staying true to its commitment of rewarding creativity and excellence, Smirnoff treated them to a spectacular getaway at Lakowe Lakes, fittingly themed the Smirnoff Ice Escape. And truly, it felt like stepping into parad-ice.

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Smirnoff Ice has built its identity on being youthful, vibrant, and uniquely refreshing. Known for its unique flavours, versatility, and the satisfaction that comes with every sip, the brand once again demonstrated that it is not just a drink for fun moments. It is a brand that keeps its promises and stands by its people. In short: “Smirnoff, is that brand!”

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From the moment we arrived, the experience was seamless. The meals were generous, the snacks kept coming, and the drinks flowed endlessly, from well-crafted cocktails to chilled Smirnoff Ice cans in various flavours. The Originals enjoyed a movie night curated with incredible attention to detail, delivering Smirnoff’s “This is how We Chill” spirit in the most memorable way. Their rooms? Another perfectly executed Parad-Ice moment.

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Day two was even more eventful. A beautifully curated breakfast buffet, a relaxing session at the golf course, a lively paint-and-sip where the Originals showcased their artistic side, and finally, the pool party that has been trending online ever since. Every moment was filled with energy, colour, and pure enjoyment, with Smirnoff Ice right at the centre.

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By the third and final day, it seemed like we had experienced everything. But Smirnoff had one more surprise. The brand hosted a special appreciation picnic for everyone who worked behind the scenes to bring the three-day experience to life. Brand assistants, media partners, event planners, and the management team, everyone who contributed was celebrated. The food, the ambience, and of course the wide array of Smirnoff Ice variants were abundant.

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Once again, Smirnoff proved that it is truly a brand for the youth and beyond that, a brand that deeply values its community.
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