Chanel fall/winter 2014 collection show was turned into a grocery shopping when, after the main part was over, all of the guests were invited to purchase exclusive Chanel products. Rihanna and Cara Delevigne were among the first ones to buy from Chanel "supermarket".
Chanel fall/winter 2014 collection show was held in Grand Palais, which was transformed into a full-blown supermarket. The place was filled with top-notch food stations and Chanel manufactured exclusive goods including everything from boxed carbs to the “tweed” lemon soda. As soon as the main part of the show was over, the guests of the show – celebrities and editors rushed for their own grocery run.
RiRi was photographed as one of the first ones filling her trolley with juices and sodas accompanied by her bestie, Cara Delevigne and a Victoria's Secret model Joan Smalls. Rihanna looks like a real-life Chanel ad dressed in Chanel couture with a cart full of Chanel products.