Basketmouth Remains the Face of Orijin in Extended Ambassadorship Deal
Orijin, Nigeria’s leading culturally inspired alcoholic beverage brand, has renewed its ambassadorship deal with award-winning comedian and cultural icon, Bright Okpocha, popularly known as Basketmouth. This renewal marks the continuation of a dynamic partnership that has celebrated Nigerian originality, cultural pride, and the enduring resilience of the Nigerian spirit.
L-R: General Manager, Mainstream Spirits, Guinness Nigeria, Ugochukwu Agbakwuru; Orijin Brand Ambassador, Bright Okpocha, aka Basketmouth; Managing Director/CEO, Guinness Nigeria, Girish Sharma and Head Marketing, Mainstream Spirits & RTS, Guinness Nigeria, Uche Onwudiwe during the contract renewal ceremony with Bright Okpocha as Brand Ambassador at the Guinness Nigeria HQ on Friday, the 2nd of May, 2025.
The decision to extend the relationship comes after two transformative years, during which Basketmouth has seamlessly personified Orijin’s bold and unconventional ethos. Through compelling storytelling, humour, and cultural expression, he has helped the brand deepen its connection with a diverse, proudly Nigerian audience.
Speaking at the contract renewal ceremony, Girish Sharma, Managing Director/CEO of Guinness Nigeria, said,
“Bright has done exceptional work for Orijin. My one request to him is to push himself even further and be even more present for the brand. He’s been part of the Guinness family for years, and Orijin has a lot to gain from his creativity, authenticity, and influence.”
As Orijin’s ambassador, Basketmouth has brought Afro-urban identity to life across various platforms, using his popular comedy skits, including Flatmates, to subtly and effectively integrate the brand’s values of originality and heritage into mainstream pop culture.
Ugochukwu Agbakwuru, General Manager, Mainstream Spirits, Guinness Nigeria, noted,
“Basketmouth’s impact has been significant, particularly with his creative content and authentic representation. This renewal is a forward-looking move to build on that momentum and elevate our results through even more amplified storytelling and engagement.”
Reflecting on the partnership, Basketmouth shared,
“It gives me great joy to hear how people connect with the work I’ve done with Orijin over the past two years, it’s humbling. For me, it’s not just a partnership; it’s a relationship. You can’t effectively represent a brand you don’t love. I’m proud to be part of Orijin’s journey and I’m committed to pushing the boundaries of creativity even further. I truly appreciate the freedom the Orijin team has given me to explore and express.”
Over the past two years, the partnership has yielded standout campaigns, including the acclaimed Deeply Rooted campaign an ode to the authentic resilient Nigerian spirit and a celebration of the transformative powers of our roots . With this renewed collaboration, Orijin aims to expand its reach with new campaigns, immersive consumer experiences, and stories that continue to spotlight and celebrate the vibrant and authentic Nigerian roots, and its infusions into modern and contemporary culture.
Uche Onwudiwe, Head of Marketing, Mainstream Spirits and RTS, added:
“Basketmouth has been instrumental to the success of campaigns like Deeply Rooted. His creativity and cultural relevance are unmatched. As we renew this partnership, we look foward to bigger collaborations that helps deepen brand purpose amongst our TA and inspire them not to be restricted by their roots but rather be propelled by it. We’re excited about what lies ahead.”
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Source: Legit.ng
