Supacash Launches #100kSmilesChallenge to Spread Love Across Nigeria this Valentine
Nigerian social payments app Supacash and its team have launched the #100kSmilesChallenge, a nationwide campaign aimed at helping 100,000 Nigerians receive cash gifts this Valentine’s season through simple acts of generosity.
Source: UGC
The campaign, which officially launched on February 3, is designed to encourage Nigerians to look beyond romantic relationships and embrace a broader expression of love by giving to friends, family members, colleagues, neighbours, and others within their communities.
Participants are invited to gift ₦1,000 to at least five people using the Giveaway feature on the Supacash app. The process is straightforward: users set a giveaway amount, select how many people they want to bless, generate a link, and share it—often via WhatsApp Status or direct messages. Once claimed, recipients receive the money instantly.
Unlike traditional Valentine gifting, Supacash says the campaign is intentionally inclusive. Recipients do not need to have the Supacash app to receive or claim their cash gifts, lowering barriers to participation and making the experience seamless for both givers and receivers.
Source: UGC
“Valentine is about love, and love is most meaningful when it is shared,” said Overcomer Idemudia, CEO and Co-founder of Supacash. “With the #100kSmiles Challenge, we’re encouraging Nigerians to spread kindness in practical ways that can make a real difference in someone’s day.”
Supacash describes the initiative as part of its wider mission to make giving and receiving money simple, transparent, and verifiable, while turning everyday generosity into a shared social experience.
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Source: Legit.ng
