Bvndle Loyalty Launches Africa’s First Rewards Festival to Redefine Customer Appreciation
- Bvndle Loyalty, backed by VFD Group, will host Africa’s first Bvndle Rewards Festival on December 8–9, 2025, in Victoria Island, Lagos
- The two-day event will feature over 10,000 attendees, 70 speakers, interactive brand showcases, masterclasses, and live performances
- Bvndle aims to promote loyalty as a key driver of business, from a simple transaction to a meaningful relationship between brands and customers
Bvndle Loyalty, an innovative company backed by VFD Group, has announced the first-ever Bvndle Rewards Festival, set to take place on December 8–9, 2025, in Victoria Island, Lagos.
The two-day event aims to change how people think about customer loyalty, shifting it from just business numbers to real human connections between brands and their customers.
Source: UGC
Redefining loyalty beyond transaction
Speaking at the event, Ikechukwu Nwaguru, Managing Director of Bvndle Loyalty Ltd, said the festival was conceived to tackle what experts describe as a looming global customer experience crisis.
“This festival is a bold move to combat the $3.7 trillion in global sales businesses risk losing to poor customer appreciation. We’re creating a platform where loyalty is no longer a marketing buzzword, it becomes the most valuable currency for growth, connection, and community," he said.
Designed as Africa’s premier stage for reimagining customer appreciation, the two-day festival will spotlight the growing link between emotional connection and business performance. Studies show that while poor customer experience could cost brands trillions globally, a 5% increase in retention can boost profits by at least 25%. The Bvndle Rewards Festival seeks to turn that insight into action by celebrating the customers, creators, and communities that give brands their meaning.
In her remarks, Ms. Michelle Nwoga, Group Head of Customer Experience at United Bank for Africa (UBA), commended the initiative, describing it as “a refreshing movement that puts people back at the center of business.”
“True loyalty is built when customers feel seen, valued, and heard. The Bvndle Rewards Festival reminds us that behind every transaction is a relationship worth nurturing," She added,
Source: UGC
Also speaking at the event, Ms. Affiong Okpo, Head of Brand and Communications at Abbey Mortgage Bank, emphasized the bank’s commitment to celebrating and rewarding its customers. “Our customers are the reason we exist, and this festival gives us the perfect opportunity to celebrate them in a truly meaningful way,” she said. “At Abbey, we don’t just value loyalty, we reward it. We want our customers to know that their trust, commitment, and belief in our brand never go unnoticed. The Bvndle Rewards Festival allows us to express that appreciation in a memorable, heartfelt way.”
The festival will feature a diverse lineup of activities including immersive brand activations, thought leadership sessions, customer appreciation awards, and a grand finale concert headlined by top African artists. With more than 10,000 guests and 70 speakers expected, the event promises a dynamic fusion of insight, entertainment, and
Source: Legit.ng
