Bold Move: 9Mobile Transforms into T2, Pledges Faster Service Despite Network Hiccups
- Nigeria’s fourth-largest telecom operator, 9Mobile, has officially rebranded to T2, unveiling a fresh identity
- The transformation was revealed at a high-energy event in Lagos, where CEO Obafemi Banigbe made it clear
- However, subscribers expressed optimism that this will be the beginning of a new life for the embattled telco
Legit.ng’s Pascal Oparada has reported on tech, energy, stocks, investment and the economy for over a decade.
Nigeria’s fourth-largest telecom operator, 9Mobile, has officially rebranded to T2, unveiling a fresh identity, a renewed business strategy, and a bold vision to power the country’s digital economy.
The transformation was revealed at a high-energy event in Lagos, where CEO Obafemi Banigbe made it clear — this isn’t just cosmetic.
Source: Getty Images
Driven by Nigeria’s youth and digital ambitions
“This is not just a brand unveiling, it is the beginning of a whole new chapter in our history,” Banigbe declared. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future.”
Banigbe explained that the T2 identity reflects the creativity, resilience, and hunger for progress in Nigeria’s youthful population.
“Across Nigeria, we see the hunger for speed, access, relevance, and creativity. That is why we are embracing a digital-first approach: leaner, faster, smarter, so we can serve our customers better,” he said.
The rebrand comes with a promise, to transform T2 into a cloud-native, API-ready, and data-driven telecom powerhouse.
This, according to Banigbe, will allow the company to roll out new products faster, personalise services using AI, and simplify customer experiences with real-time digital tools.
Confronting past challenges
While unveiling the future, Banigbe did not shy away from addressing recent service issues and network outages that have frustrated customers.
“We have endured, we have struggled, but like Nigeria, we always bounce back stronger and sharper. Our scars are not signs of defeat; they are reminders of our resilience,” he said.
He stressed that the change is not just about a new logo or colours, but about substance and execution. “Customer experience will no longer be a department; it becomes the business,” he said.
A call to Nigerians
In a direct message to customers, Banigbe promised: “We want to serve you boldly, with clarity, with speed, and with heartfelt passion. We thank you for holding us accountable. That is why we exist.”
Source: UGC
He also thanked the company’s partners, regulators, shareholders, and employees for their support, dedicating the rebrand to “every Nigerian dreaming of something better.”
“This rebrand is for you,” he added. “Let it remind you that you too can reimagine, rebuild, and relaunch.”
9mobile speaks on network sharing deal with MTN
Legit.ng earlier reported that a few days ago, news broke that MTN Nigeria had signed a three-year national roaming agreement with Emerging Markets Telecommunications (EMT) Services Limited, the owner of 9mobile.
MTN made the announcement, stating that it would give 9mobile subscribers access to MTN’s network infrastructure across Nigeria and improve operational efficiency for both partners.
9mobile has released a statement to confirm the partnership deal with MTN Nigeria.
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Source: Legit.ng
