Creators to Benefit as YouTube Launches New App, AI Products, Shorts Hits 70 Billion Views

Creators to Benefit as YouTube Launches New App, AI Products, Shorts Hits 70 Billion Views

  • YouTube has announced a set of new AI-powered tools to enable creators to earn more.
  • The company said it brought the tools to boost creators' revenue and enhance their creativity
  • It also announced YouTube Create, a new app fitted with special features for YouTube Shorts

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At its Made On YouTube event on September 21, 2023, YouTube unveiled a suite of AI-enabled tools to help new and existing artists create, edit and share content in new ways.

The new tools will help creators unlock new forms of creative expression, take hassles out of the creative process, and let Youtubers reach more viewers.

YouTube Create, Dream Screen, AI tolls
YouTube releases new AI tools for creators Credit: Xavier Lorenzo "For illustration purposes only. Depicted person has no relationship to events described in this material."
Source: Getty Images

YouTube launches new app for creators

At the event, YouTube announced the introduction of Dream Screen, a new generative AI feature to open creative expression on Shorts.

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The company said Dream Screen would enable creators to add AI-generated videos or image backgrounds to their Shorts by typing an idea into a prompt.

The new tool allows creators to build settings for their Shorts that are limited by the bounds of their imagination.

Since its launch in 2020, Shorts has surpassed 70 billion daily views from over 2 billion active monthly users.

YouTube Create's takeoff helps users create and share videos on YouTube.

According to reports, YouTube designed YouTube Create to empower creators to begin with a suite of production tools to edit their Shorts to last longer.

The new app offers video editing tools, including accurate editing and trimming, automatic captioning, voiceover tools, and access library filters.

A new tool equipped with a set of new features

Others are filters, effects, transitions, and royalty-free music with beat-matching technology to allow creators to produce their next YouTube video without relying on complex editing software.

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The company said it consulted with over 3,000 creators to build YouTube Create.

It also launched an AI-powered dubbing tool so creators can easily reach audiences beyond their primary language.

The tool is available in English, Portuguese, and Spanish.

YouTube's new revenue formula lets creators earn more

The company also announced a new revenue formula for creators. reported that the newly revised revenue-sharing procedure for content creators will create more millionaires globally in 2023.

Creators across the globe, including Nigeria, will begin to earn more from the video-sharing platform after it announced the commencement of a new payment model on Shorts starting from February 1, 2023.

The platform stated that it would give revenue to monetizing Shorts creators based on their percentage of total Shorts views in the Creator's Pool.

Top Nigerian content creators on YouTube

YouTube recently released the biggest Nigerian creators on its platform.

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The platform's end-of-year list also identifies trending videos, music videos, and shorts created by Nigerians.

The list includes Real OGB Recent (Cultist), real name Michael Charles, who emerged as the best content creator in Nigeria for 2022, and Oga Sabinus, whose real name is Emmanuel Chukwuemeka.

Most creators are said to have distinguished themselves and ruled the African continent in music, videos, and skits.

According to the Google-owned platform, YouTube's End-of-Year top lists give the company a glimpse of what Nigerians are most curious about yearly.

Pastor Jerry Eze's YouTube earnings hit N2 billion, emerges richest content creator in Nigeria earlier reported that the founder of Streams of Joy International and convener of the New Season Prophetic Prayers and Declaration, an online digital prayer meeting, earned more than N2 billion on YouTube.

Eze is rated the highest-earning YouTube creator in Nigeria through his prayer meetings, which he streams live mainly from the platform.

His average daily earnings on YouTube are over N5 million, and as of Thursday, July 27, 2023, he has earned NGN 2,114,326,064 billion in total from YouTube.


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