Dangote Effect: MRS, AP, Heyden, Other Filling Stations Drop Petrol Prices

Dangote Effect: MRS, AP, Heyden, Other Filling Stations Drop Petrol Prices

  • Filling stations selling Dangote petrol have adjusted their pumps to reflect the refinery’s new price
  • Dangote shook the market last week by announcing a new petrol price, cutting rates by almost N50 per litre
  • The development has led to marketers announcing temporary halt in petrol importation in the country

Pascal Oparada is a journalist with Legit.ng, covering technology, energy, stocks, investment, and the economy for over a decade.

Petrol prices are falling rapidly in Lagos, Ogun, and other Nigerian cities following the latest reduction in the ex-depot rate by Dangote Refinery.

A previous report by Legit.ng revealed that the mega refinery lowered its petrol ex-depot price to ₦828 per litre, down from ₦887, sparking swift reactions across the downstream sector.

AP, MRS. Heyden, Dangote Refinery, new petrol price
Filling stations rush to reduce petrol prices as Dangote Refinery announces new rates. Credit: Bloomberg/Contributor
Source: UGC

The move triggered an immediate response from petroleum depot operators, many of whom slashed their own prices to align with the refinery’s new rate.

Pump prices crash in Lagos

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Dangote Refinery incessant price slash forces halt in petrol imports, marketers device new strategy

Findings across the Lagos metropolis on Tuesday, October 11, 2025, showed that several filling stations selling Dangote petrol have adjusted pump prices to ₦900 per litre, down from ₦915 and ₦920.

Station managers confirmed to Legit.ng that the refinery’s price cut directly influenced the new retail rates.

“We are expecting further reductions in the coming days,” said Nurudeen Olalekan, a manager at an AP filling station in Ikoyi. “Right now, we’re selling old stock bought at ₦887 per litre. Once we start receiving new supply at ₦828, prices could fall to ₦850 or even lower.”

Ogun stations follow with new reductions

Similar trends were observed in Ogun State, where stations operated by MRS and Heyden in the Ifo area dropped prices from ₦950 to ₦920 per litre, with operators hinting at more cuts ahead.

“Dangote’s price slash has had a major impact on depot and retail prices,” an attendant told Legit.ng. “If he maintains this structure, more reductions will follow.”

However, energy policy analysts have cautioned that Nigerians should not be too hopeful for too long as petroleum product prices are susceptible to crude oil prices.

Read also

New petrol price emerges at filling stations after Dangote cuts rates

“We can wake up tomorrow and prices have changed,” Adeola Yusuf, energy policy analyst, told Legit.ng on a phone call.
“By now Nigerians should be accustomed to a deregulated market and its volatility. Prices are not and will not remain stable,” he said.

Dangote’s pricing squeeze forces marketers to rethink imports

Meanwhile, the refinery’s persistent price cuts are forcing marketers to rethink fuel importation.

Major players admit that importing petrol has become unprofitable, especially with the Federal Government’s 15% import tariff on refined products, a move that further strengthens Dangote Refinery’s dominance.

“Imports will stop for now,” confirmed Clement Isong, Executive Secretary of the Major Oil Marketers Association of Nigeria (MOMAN). “Dangote’s pricing is a game changer. It makes no economic sense to import when the refinery’s rate is cheaper.”

Inside Dangote’s pricing strategy

Isong explained that the refinery’s pricing model is based on import parity, factoring in global crude costs, freight, and logistics.

Dangote Refinery, Heyden, AP, MRS. petrol prices
Aliko Dangote's refinery forces importers to halt fuel imports. Credit: Bloomberg/Contributor
Source: Getty Images

He added that Dangote monitors 30-day average prices rather than daily fluctuations, a strategy that stabilizes supply and pricing in the long term.

Read also

Petrol price war: Dangote Refinery, fuel depots slash rates as Nigerians await relief at pumps

“If spot market prices rise, he’ll adjust upwards,” Isong said. “Otherwise, he risks leaving money on the table.”

Dangote Refinery, fuel depots slash rates

Legit.ng earlier reported that a fierce new price war shook Nigeria’s fuel market after Dangote Refinery and private depot operators continued their battle for dominance with fresh petrol price cuts.

Both sides introduced fresh cuts in petrol prices in a bid to gain market dominance and maintain customer loyalty.

The renewed rivalry came amid growing anxiety over the federal government’s planned 15% import tariff on petrol, which analysts warned could destabilise the still-fragile deregulated fuel market.

Source: Legit.ng

Authors:
Pascal Oparada avatar

Pascal Oparada (Business editor) For over a decade, Pascal Oparada has reported on tech, energy, stocks, investment, and the economy. He has worked in many media organizations such as Daily Independent, TheNiche newspaper, and the Nigerian Xpress. He is a 2018 PwC Media Excellence Award winner. Email:pascal.oparada@corp.legit.ng