A group of Cleveland residents lit themselves on fire Saturday, setting a new world record while raising money for charity at the same time, Ohio, USA.
Twenty-one people were lit on fire to break the Guinness World Record of the most people performing full-body burns.
The previous record was set in 2009 when 17 people were simultaneously set on fire.
"We take a lot of heat in Cleveland as the Burning River City," said John Gadd, CEO of Hotcards, a Cleveland-based printing company that sponsored the event.
"Yet, it became the catalyst for a lot of Cleveland pride, including environmental movements, breweries, and a whole lot of 'Hot in Cleveland' fame."
Participants wore multiple layers of special gel-soaked clothing to protect themselves from the flames in the event that took place along the banks of the Cuyahoga River in downtown Cleveland.
According to the Cleveland Plain Dealer, the group was on fire for 32 seconds.
A representative from Guinness World Records was on hand to certify the results.
"Oh, it was amazing, like the energy of the crowd was great," Beth Hayden, one of the participants said.
"It felt really, really good. It was really great to be here with new friends, old friends all on fire together."
Proceeds from the event go to the Cleveland Food Bank and Brick by Brick Organization,which is run by a Cleveland minister and burner, Mark Simone.
Participants included Gadd, stuntman Ted Batchelor, who was a part of the 2009 group, and Cleveland radio morning show host Archie Berwick.