MTN Ends Q1 2021 as Biggest Loser in Data War against Globacom, Airtel, 9mobile

MTN Ends Q1 2021 as Biggest Loser in Data War against Globacom, Airtel, 9mobile

- At the end of the first quarter, there were no gainers in the telecommunications industry, as all companies lost subscribers

- MTN, Globacom, Airtel and 9mobile lost over 6 million subscribers within the three months of Q1 2021

- The Y'ello network provider was the highest loser in the first quarter after losing 2.41 million subscribers in three months

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MTN Nigeria came out as the biggest loser in the data war against Glo, Airtel and 9mobile in the first quarter of 2021, as the y'ello network lost the highest number of subscribers during the period.

Industry report for the first quarter of this year

Before diving into the individual performance of the companies, note that the industry closed the first three months of the year with 144,58 million total subscribers, against the 153,87 million it opened this year with.

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This means the total data subscriber base of the telecommunications industry fell by 6.03% at the end of the first quarter when compared to the number of subscribers it began 2021 with.

In an analysis of industry data obtained from the Nigerian Communications Commission, discovered no company recorded growth in their data subscribers.

Most of the network providers recorded losses of at least one million each. The companies lost about 6.31 million subscribers during the first quarter of this year.

Company performance in data war Q1 2021

In a breakdown of each network performance, MTN recorded the highest loss in Q1 2021 behind Airtel Nigeria, Globacom and 9mobile, which recorded the lowest subscriber loss.

MTN Nigeria lost 2.41 million subscribers after its customer base fell to 61.57  million in March, against the 62.84 million subscribers recorded in February, and the 63.98 million subscribers accounted for in January.

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MTN Ends Q1 2021 as Biggest Loser in Data War against Globacom, Airtel, 9mobile
Nigerian network providers, MTN, 9mobile, Airtel and Glo. Photo: @MTNNG/Twitter, @9mobileng/Twitter, @GloWorld/Twitter, Airtel/Indranil Aditya/Nur/Getty Images
Source: UGC

Airtel, which has lost its second-largest market share to Globacom, recorded 2.25 million subscriber loss, as its customers' base declined to 37.77 million subscribers in March, dropping from February's 38.95 million, and falling under January's 40.03 million subscribers.

Globacom followed the decline path as its subscriber loss was put at 1.18 million, following a dip in the subscriber base of the company in March, which ended with 38.80 million.

During the preceding month, data subscribers was 39.70 million, while in January, Globacom recorded 39.99 million.

9mobile was the lowest loser as earlier stated as analysis showed the company lost 461,175 subscribers, to drag its customer base down to 6.41 million in March.

A month before, 9mobile subscriber base was a little high at 6.63 million, while at the beginning of the first quarter of this year, the network provider accounted for 6.88 million subscribers.

Meanwhile, had previously reported that Guaranty Trust Bank has begun to look for a replacement for Segun Agbaje after 10 years of his leadership, which started in 2010.

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The company is believed to be setting the stage for Miriam Olusanya by clearing top management positions for her. Some of the candidates vying for the position have reportedly been asked to retire.

Agbaje is expected to exit from his position this year and take over Guaranty Trust Holding Company which is meant to be the parent company of GTBank.


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