Bigi drinks showcases her 11 flavours with ads that explores the art of storytelling

Bigi drinks showcases her 11 flavours with ads that explores the art of storytelling

As viewers, sometimes, we cringe in front of our TV sets at some brand ads, due to its ‘lack of creativity’ or seemingly shallow ‘storylines’. We just wish we had ads that were fun, relatable and had amazing storylines, right?

BIGI drinks showcases her 11 flavours with ads that explores the art of storytelling

It, therefore, isn’t surprising that one of the best ads released at the end of 2020, is the Bigi advert; and still making waves.

BIGI drinks showcases her 11 flavours with ads that explores the art of storytelling

Rite Foods Limited, a company known for her innovation and varieties, the makers of Nigeria’s favourite CSD & Energy drinks - Bigi & Fearless unveiled their enthralling ad, showcasing 11 flavours of the Bigi family.

These were introduced through storylines that resonate with their audience, tying it to places/locations where the flavours shine through, case in point, the fisherman scene (did you see it?)

What’s interesting to note, is how there are different cuts of the ad, so that the different materials resonate with their different target demographic; amazing, right?

Hello Victoria Island, your favourite Domino’s & Cold Stone outlet is back, bigger and better

Then, the location, appeal and general aesthetics of the ad definitely made it one of the best quality ads making rounds on TV.

BIGI drinks showcases her 11 flavours with ads that explores the art of storytelling

BIGI drinks showcases her 11 flavours with ads that explores the art of storytelling

So, whatever the flavour you want, either Chapman, Soda Water, Orange, Tropical, Bitter Lemon, Apple, Lemon and Lime, Tamarind, Cherry Cola, Ginger Lemon and good ol’ Cola, know that there’s a Bigi for everyone.

BIGI drinks showcases her 11 flavours with ads that explores the art of storytelling

Seen the Bigi ad? Click to view the Ad.

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Source: Legit

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