As viewers, sometimes, we cringe in front of our TV sets at some brand ads, due to its ‘lack of creativity’ or seemingly shallow ‘storylines’. We just wish we had ads that were fun, relatable and had amazing storylines, right?
It, therefore, isn’t surprising that one of the best ads released at the end of 2020, is the Bigi advert; and still making waves.
Rite Foods Limited, a company known for her innovation and varieties, the makers of Nigeria’s favourite CSD & Energy drinks - Bigi & Fearless unveiled their enthralling ad, showcasing 11 flavours of the Bigi family.
These were introduced through storylines that resonate with their audience, tying it to places/locations where the flavours shine through, case in point, the fisherman scene (did you see it?)
What’s interesting to note, is how there are different cuts of the ad, so that the different materials resonate with their different target demographic; amazing, right?
Then, the location, appeal and general aesthetics of the ad definitely made it one of the best quality ads making rounds on TV.
So, whatever the flavour you want, either Chapman, Soda Water, Orange, Tropical, Bitter Lemon, Apple, Lemon and Lime, Tamarind, Cherry Cola, Ginger Lemon and good ol’ Cola, know that there’s a Bigi for everyone.
Seen the Bigi ad? Click to view the Ad.