Guinness™ Returns as Gold Sponsor of BBNaija Season 10
Big Brother Naija is officially entering its tenth season, and the excitement is as high as ever. Amidst this milestone moment, Guinness™, the iconic brand and Naija’s favourite stout, which has stood with the show from the very beginning, now returns as Gold Sponsor for BBNaija Season 10: CERTIFIED. This announcement was made on July 16, 2025, at a buzzing media event held at Prince Albert Hall, Oniru, Victoria Island, Lagos, attended by top entertainment stakeholders, BBN insiders, and familiar faces from seasons past.
In the room were industry heavyweights, including Dr. Busola Tejumola, Executive Head of Entertainment Channels at MultiChoice Group; Tope Oshunkeye, Executive Head of Marketing at MultiChoice West Africa; and Ifeoluwa Odedere, Category Lead for Guinness™.
The all-time host of the show, Ebuka Obi-Uchendu, was also present, joined by a crowd of past housemates who have lived the BBN experience firsthand.
Speaking at the event, Dr. Busola Tejumola captured the energy of the moment, saying,
“Season 10 is CERTIFIED: Unfiltered, Unedited, Uncensored. This is the biggest reality show format to come out of these parts of the world, and this year we’re going even deeper into what makes it special. Guinness™ has been with us since the start, and this partnership speaks to everything the show stands for, which are originality, realness, and bold community energy.”
Guinness™, which has been a part of every season since BBNaija launched in 2006, starting as the sole sponsor of Season 1, has remained consistent through every return, evolution, and culture-shifting moment of the show’s journey. This year, the brand is returning not just as a sponsor but as a co-creator, ready to turn up the volume on everything the show represents, from fashion, fearlessness, and fan obsession to fun.
Yinka Bakare, Marketing & Innovations Director, Guinness Nigeria, also shared his excitement:
“We’ve been here since Day 1, and this tenth season is deeply special to us. Beyond being a milestone for BBNaija, it’s a celebration of everything we stand for at Guinness: boldness, creativity, communion, and culture. Season 10 is going to be loud, expressive, and unforgettable, and Guinness™ will be sponsoring and co-creating the boldest season yet.”
Tope Oshunkeye of MultiChoice described the Guinness partnership as “a long-term loyal relationship that has helped make BBNaija become a culture shaper on the continent.”
As Season 10 prepares to kick off on the nights of July 26 and 27, fans can look forward to the return of iconic elements like the Head of House challenge, the red telephone, and unexpected twists that could affect everything, including the grand prize. This year’s winner stands to earn ₦150 million, but the Million Naira Question remains: Will they go home with it all, or will the game shake things up?
Throughout the room, there was a shared sense of anticipation and nostalgia. Attendees spoke of expecting chaos, twists, and bold housemates, but also encouraged fans to stay open-minded about the possibilities this season holds. There’s also plenty of action happening beyond the house, with big parties, house parties, and watch parties being planned across the country to bring the energy directly to the fans.
[Sponsored]
Source: Legit.ng
