SA Woman’s Beadwork Business Goes Viral on TikTok, Preserving Culture Online
- A Zulu woman's traditional bead business is gaining attention through a captivating TikTok video
- Her intricate beadwork, deeply rooted in Zulu culture, has become a global sensation
- Speaking to Briefly News, Nomagugu Mathenjwa, through her artistry, uses her beadwork to promote her traditions and cultures
PAY ATTENTION: Fuel your passion for sports with SportBrief.com. Click here to discover the latest sports updates!
A South African woman's traditional African bead business is taking the internet by storm, all thanks to a captivating TikTok video.
Source: UGC
South African woman's beadwork business goes viral,
Nomagugu Mathenjwa used TikTok to reshape businesses; her story stands out as a shining example of cultural preservation and entrepreneurial ingenuity. The mesmerising video showcases her intricate beadwork. With each delicate bead threaded and woven by hand, her creations are not just accessories – they are tangible pieces of heritage and artistry.
In an exclusive comment, she said:
PAY ATTENTION: Join Legit.ng Telegram channel! Never miss important updates!
" The type of business I do is create beads, sell them, and borrow people who need to attend traditional Zulu ceremonies. I also perform at a number of ceremonies."
As she keeps making beautiful beadwork for ceremonies and selling, her story adds colour to the diverse world of cultural business.
Watch the video below:
Netizens react to young hun's stunning creations
Her beads have found matches across generations, from traditional ceremonies to contemporary fashion statements. She's bridging the gap between heritage and the digital age by combining age-old techniques with a digital presence.
As the video went viral, peeps shared their thoughts on her creations:
@Masokhaya said:
"Why ungahlali empangeni."
@KaMathenjwa commented:
"Ayi ncese mama."
@mshana192 said:
"Please plug me ngobuhlali, ngshoda ngeyamatshitshi."
@samu13 commented:
"Yes gal muhle, umsebenza."
Read also
Pregnancy fashion: BBNaija Maria dazzles in new video, styles baby bump in swaggy denim fit
@MaGumede said:
"Congratulations Cthandwa."
@shoz said:
"Please do a tutorial for us."
African fashion: BBNaija star Beauty's modern take on asoke is breathtaking
When it comes to rocking classy style, Beauty Tukura has proven to be a boss in that department, impressing fashion lovers with her unique sense of style.
The Big Brother Naija reality TV star recently took to social media to celebrate the month of August with some beautiful new photos.
In the photos, Beauty sported a green dress by fashion brand, Emmy Kasbit.
Source: Briefly.co.za
