- Davido ranked ahead of Wizkid in the top ten Nigerian Instagram earners of 2021 as the singers compete for the most influencer users
- Three Nigerian female entertainers made it to the top five highest-earning Instagram users in the country, as they account for a total of eight in the top ten
- The Nollywood industry accounted for more representatives compared to the music industry, while Toke Makinwa was the only outsider
David Adeleke aka Davido is the highest-earning Nigerian celebrity on Instagram, sitting only behind Egyptian and Liverpool football player, Mohamed Salah in Africa overall.
As of the end of 2021, the Afrobeat singer reportedly has over 20.4 million followers.
Yemi Alade is the closest rival to Davido, as she earned $88,100 (N36.49 million) from each marketing post she makes on Instagram in 2021, to sit 2nd in Nigeria and 3rd in Africa's Instagram rich list.
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The singer has 14.01 million followers on the photo-sharing platform, making her one of the most followed artists in Nigeria, ahead of Wizkid.
Ayodeji "Wizkid" Balogun completed the top five Instagram earners in Nigeria with $77,000 per post, as the 'Essence' singer boasts 12.23 million followers on Instagram.
Davido and Wizkid were the only Nigerian male celebrities that made the top 10 list in Nigeria and Africa, while their eight female counterparts graced the domestic chart.
Nollywood actresses dominated the list with five representatives, while four celebrities from the music industry and one media personality made the top 10 for Nigeria.
Rabiu, Nigeria's Second Richest Man, make N420bn in a Week, Closing the Gap on Dangote, Who Loses N80bn
Other Nigerian top earners
Funke Akindele came third with her Instagram page which is followed by 13.3 million followers and valued at $83,600 per post, making her the only Nollywood actress in the top five.
Tiwa Savage, with 12.49 million Instagram followers, came in fourth place. In 2021, a post on the singer's page will cost $78,600.
Wizkid rounded out the top five with a $77,000 Instagram post. Surprisingly, the Grammy winner has less Instagram followers than the three ladies, who have a total of 12.23 million.
Mercy Johnson Okojie, another Nollywood celebrity, finished in sixth place, earning $65,300 each post on her Instagram profile, which was followed by 10.38 million users on the social media network.
Mercy Aigbe came in seventh place with $61,500 per post and 9.77 million followers, while Adesua Etomi-Wellington came in eighth with 4.23 million Instagram followers and $26,700 from a single post.
A former Big Brother Naija housemate-turned Nollywood actress, Bisola Aieyola, took the ninth spot with $19,200 per post on Instagram. Aieyola’s handle is followed by 3.04 million accounts.
Media personality, Toke Makinwa, completed the list of 10 top money-making Nigerian celebrities on Instagram with 4.47 million users. She earned $18,300 per post last year.
Rabiu, Nigeria's second richest man makes N420bn
Meanwhile, the Nigerian billionaire race is becoming more and more interesting as Rabiu Abdulsamad has kicked off 2022 with big wins.
This is coming just days after becoming Nigeria's second richest man, he has also made over 420 billion within a week.
While Dangote is still Nigeria richest man, his wealth has dropped by over N80 billion, as Rabiu closes in.