SIMS Nigeria Limited Honoured in Case Study Launch on Resilience by Lagos Business School
Source: UGC
Lagos Business School, in collaboration with SIMS Nigeria Limited, has launched a new case study exploring the company’s resilience and innovation amid Nigeria’s complex business landscape. The launch, held on October 30, 2025, at the LBS campus in Lagos, gathered leaders from academia and industry.
Delivering the welcome remarks, Professor Okechukwu Amah commended SIMS’ capacity to adapt and thrive despite industry disruptions. Mr. Ik Eyisi, CEO of SIMS, shared insights into the company’s focus on innovation and customer satisfaction as keys to its longevity.
The event featured a stimulating panel session moderated by Mr. Chidi Okoro, with speakers Mrs. Adesewa Greg-Ighodaro, COO, Homework Group Africa and Professor Bongo Adi examining technology’s transformative role in the consumer electronics sector.
The unveiling of the SIMS Case Study and Insights Edge Business Journal 2025 Edition capped the event, leaving attendees inspired by SIMS’ story of strategic endurance.
About SIMS Nigeria Limited: Established in 1987, SIMS Nigeria Limited is a leading distributor and retailer of top consumer electronics and home appliance brands across Nigeria. The company represents renowned global names such as Samsung, Royal and TCL offering high-quality products and dependable after-sales service nationwide.
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Source: Legit.ng
