- Cristiano Ronaldo's C7's underwear recorded huge sales when he moved from Real Madrid to Juventus in 2018
- CEO of the manufacturing company Michael Astrup made the claim about how sales skyrocketed in Italy
- Ronaldo recently waived off his entitlement to help the company fund the production of his clothing line
Cristiano Ronaldo's CR7's pants recorded a massive hit when he made a summer move from Real Madrid to Juventus in 2018, reports claim.
The Portuguese striker unceremoniously left Los Blancos after his nine-year spell at the Bernabeu to join Juve which has done wonders for his clothing brand.
Ronaldo recently extended a helping hand Danish manufacturer of his pants JBS who were also in charge when he made the summer switch in 2018.
According to Danish outlet Finans: "The sale of CR7 lingerie has blown up since Ronaldo switched in 2018."
Michael Astrup, CEO of the underwear's manufacturer JBS, said: "They could use Cristiano as a front figure and get CR7 products, which of course escalated wildly in Italy."
Ronaldo waived his entitlement from JBS to help fund the company in manufacturing more of his pants which is CR7's most lucrative collections.
The CR7 pants recorded 14 per cent of JBS's revenue and Alstrup revealed that the Juve attacker has also been helpful during the pandemic.
He said: "Ronaldo's people have said that because of the coronavirus this year, there will be no minimum payments at all.
"And Cristiano has even further helped us not to pay anything until 2021.
"Fortunately, it also shows that it is a collaboration, even with such big stars, and that is nice.
"We are so privileged that it was us who started the CR7 brand, and we sit with Cristiano Ronaldo's very closest.
"We have been doing this since 2013 and they call us part of the family."
Meanwhile, Legit.ng had earlier reported that Cristiano Ronaldo has helped the Danish company JBS manufacturing his CR7 underwear after sales dropped massively during the global pandemic.
The Juventus striker waived the money he is entitled to from the company in a bid to help them get back into business.
The CR7 underwear is one of Ronaldo's most lucrative endorsements and the 35-year-old still models his latest collection with his mind-blowing physique.
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