- A report has claimed that the British Army is planning on using Kim Kardashian's backside as a campaign tool to recruit soldiers
- The plan is to make youngsters understand that they could build more confidence in themselves when they join the force than the likes they get online
- According to the report, the military is hoping the campaign is successful like its earlier Snowflake campaign was
The British Army is said to be planning on using Kim Kardashian’s massive bottom as a tool to recruit more soldiers into its fold.
According to The Sun UK, military chiefs are working on a concept that serving in the US armed forces gives greater self-esteem than getting likes on social media.
It was said that the mock-up of the TV personality’s bum will be used, something she always shows off to her millions of followers on Instagram.
A source close to the newspaper said that message will be directed at youngsters and will be cashing on its earlier successful Snowflake campaign.
“The new adverts will build on the success of the Snowflake campaign and send a strong message to youngsters that the Army builds confidence which lasts a lifetime - not just for that moment when you see that people have liked your picture or given you a thumbs up online.
“That sort of thing breeds neurosis whereas we take young people and build them up, and once they’re trained, they stay up,” the source said.
The name of the campaign has been tagged Belonging 2020: Army Confidence which will begin come January in posters, social media posts and TV adverts.
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Meanwhile, Legit.ng earlier reported that Kim shared a lovely photo on her Instagram page on Wednesday, December 11, showing she was studying for her law exam.
The post which was captioned 'study time' had comments from her millions of fans. Someone asked her if she would like to study with them on a contract basis.
While a fan commented on how gorgeous she looks in the picture, another said that her picture is very inspiring.
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