Liverpool set to beat Manchester United's record £75m in new kit deal

Liverpool set to beat Manchester United's record £75m in new kit deal

- Talks are underway as Liverpool are set to sign a new kit deal with New Balance

- The deal is set to worth more than what Manchester United are currently earning

- Arsenal and Manchester City will also wear new kits for next summer's campaign

Current Premier League leaders Liverpool are in negotiations to seal a record kit deal which set to be higher than Manchester United's £75million-a-year agreement with adidias.

The Reds current kit deal with New Balance ends during the end 2019-20 season and it is understood that talks to extend the current deal under improved terms have already got under way.

The Anfield gaint's current deal is worth £45m-a-year, it is understood New Balance will have to increase their sponsorship offer by at least £30m a year for it to continue.

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Since Jurgen Klopp's appointment, the kit sponsors have recorded massive sales in two straight years owing to how the German who has built a massively talented squad and overseen an exciting brand of football.

Klopp has also developed superstars including Mohamed Salah, Sadio Mane, Roberto Firmino, Alisson and Virgil van Dijk, who have signed long-term contracts to remain at Anfield.

The Merseyside club emerged finalists in the Champions League final, Europa League final and League Cup finals respectively.

Liverpool were also listed in the world's top five strongest football brands in The Football 50 table, behind Barcelona, Real Madrid, Bayern Munich and Premier League rivals Manchester United.

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A source close to the talks told Sportsmail: "The club are established in Europe again and challenging at home. They were the most watched Premier League team last season with 880 million viewers across all competitions.

"Liverpool will be competing with Manchester United's £75m-a-year deal. They are open to extending with New Balance, but if they don't come up with the cash, the club would be open to finding another partner."

Forbes ranked Klopp's side as the fourth most valuable club in the Premier League, behind Manchester United, Chelsea and Arsenal in June.

Arsenal and Chelsea earn £60million a year from their latest kit deals respectively.

The Gunners will start a five-year deal with adidas worth £300m in the summer, while Chelsea signed 15-year deal with Nike in 2016 worth £900m.

Premier League champions Manchester City have signed a £50m a year deal with Puma starting from next season.

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Meanwhile, had earlier reported that Liverpool striker Sadio Mane has been forced to deny wedding rumours that he is set to tie the knot in front of 28,000 people.

The Senegal international released a statement after reports claimed he was set to marry a Tunisian woman in the Stade Olympique de Sousse a few days after New Year. ( -> We have updated to serve you better.

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Source: Legit

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