Together for African Football: PariPesa Partners with Olympique de Marseille
PariPesa and Olympique de Marseille are joining forces in a new partnership dedicated to the African market. PariPesa has become OM’s Regional Africa Partner, bringing the Club and the brand closer to football fans throughout Africa.
Source: UGC
Built around football passion, ambition and audience engagement, the partnership between PariPesa and Olympique de Marseille will combine OM’s heritage with PariPesa’s digital experience and African market presence.
More Content, More Engagement, More Football
The partnership will create a regular flow of fan-oriented activity across Africa. Co-branded digital campaigns will bring OM content and stories closer to African supporters, while competitions, giveaways and original content will provide additional ways for the football community to participate.
Partners with a Common Goal
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.
Strengthening a Recognizable Football Brand in Africa
Olympique de Marseille becomes another important part of PariPesa’s long-term brand development across Africa. The collaboration helps strengthen PariPesa’s credibility, increase its visibility and create stronger associations with football audiences throughout the continent.
It also builds on PariPesa’s https://paripesa.ng/en/mobile work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons. Touré’s standing among African fans and Olympique de Marseille’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted, recognizable football brand presence.
Looking Ahead
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives developed for African football fans, including co-branded digital campaigns, competitions, giveaways and original content celebrating the connection between Marseille and Africa.
PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership continues through new stories, campaigns and experiences created for football fans across Africa.
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Source: Legit.ng
