Nigerian Man Speaks On MultiChoice's Decision to Lower DSTV, GOTV Prices, Offers Advice to Company

Nigerian Man Speaks On MultiChoice's Decision to Lower DSTV, GOTV Prices, Offers Advice to Company

  • A Nigerian man has shared his thoughts on MultiChoice's decision to reduce DSTV and GoTV prices in a post
  • He applauded the move, noting that it was a smart response to claims that DSTV and GoTV were losing customers to competitors due to a recent price hike
  • He advised that offering affordable tariffs that more people can pay is better than maintaining high tariffs that only a few can afford

In a recent post on X (formerly Twitter), a Nigerian man expressed his approval of MultiChoice’s decision to lower the prices of DSTV and GoTV subscriptions.

Recall that the adjustment came amid reports of customers leaving DSTV and GoTV for competitors following previous price increases.

Nigerian man reacts to Multichoice's decision to revert to old DSTV, GoTV prices
Man speaks as DSTV returns to old DSTV, GoTV prices. Photo credit: Srigani Mahesh. For illustration purposes only. Depicted person not related.
Source: Getty Images

Weighing into the development, the man suggested that offering more affordable rates would attract a broader customer base, rather than setting high prices that only a few can afford.

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In his words:

"DSTV, is it not better to have cheap tariff and gain more subscribers than hike your tariff and lose them? People turn on their TV to escape the harsh times. Make it easy to do that."

Below is the X post:

History of Multichoice in Nigeria

MultiChoice Nigeria launched DSTV in 1993 as a joint venture with Adewunmi Ogunsanya (SAN) with the aim to provide quality entertainment to Nigerian homes via satellite TV.

DSTV offers a broad range of channels, including general entertainment, news, sports, educational content, and channels like Africa Magic Igbo, Yoruba, and Hausa for local language viewers.

GOtv, another MultiChoice product, was introduced to offer affordable and accessible digital terrestrial TV.

GOtv targets a specific audience with news channels (BBC, Al Jazeera, CNN), sports channels (SuperSport, ESPN), and local/international content from Africa Magic and M-Net Movies.

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While DStv is the leading premium Pay TV service in Africa, GOtv serves viewers seeking quality content at a more affordable price.

MultiChoice slashes DSTV, GOTV prices

Legit.ng previously reported that MultiChoice reverted to old subscription prices after a court order mandated the company to stop its price hike.

Checks by Legit.ng on June 16, 2024, confirmed the return to previous prices. The change occurred after subscribers had already paid the increased rates for May 2024.

Despite MultiChoice’s intent to challenge the Competition Consumer Tribunal (CCT) order, the company reported a decline in its subscriber base in Nigeria, losing over a million subscribers.

Proofreading by James Ojo Adakole, journalist and copy editor at Legit.ng.

Source: Legit.ng

Authors:
Basit Jamiu avatar

Basit Jamiu (Editor) Basit Jamiu is an award-winning journalist and a human interest editor with more than 5 years of experience in the media (Ikeja Bird, Prime Progress, The Movee). He started his journalism career after graduating from Ekiti State University in 2018. He is a 2023 MTN Media Fellow, OCRP Fellow at ICIR, and Accountability Fellow at CJID. He also has professional certificates in Information Management, Technical Writing, Digital Marketing from Google. He can be reached via basit.jamiu@corp.legit.ng.