GBFoods Makes History with 5 Breakthrough Product Launches in One Day
In a colourful celebration of innovation, flavour, and collaboration, GBfoods Nigeria, the country’s leading culinary powerhouse, has launched five new products designed to further bring convenience, flavour, and innovation to home cooks, chefs, food entrepreneurs, and consumers.
The products include Bama Shawarma Mix, Gino Asun-Flavoured Seasoning Cubes, Gino Asun-Flavoured Tomato Mix, Gino Red Hot Pepper Powder, and the relaunch of Jago Mayonnaise, each representing a blend of innovation, affordability, and local flavour.
The high-profile launch event held in Lagos on the 17th of May, 2025 saw an exciting convergence of partners, sales distributors, chefs, and food stakeholders, with brand ambassador, celebrated chef and culinary expert , Hilda Baci, lending her star power and culinary credibility to the unveiling.
GBfoods officially unveiled the Gino Asun-Flavoured Seasoning Cubes and Asun Tomato Mix, inspired by the beloved spicy, peppered dish "asun." These products capture the rich, smoky flavor of the traditional delicacy, bringing its essence to everyday meals without the time and complexity of traditional preparation.
Speaking at the event, culinary expert and Brand ambassador, Hilda Baci praised the innovative direction of the new products, particularly the Bama Shawarma Mix, a versatile, all-in-one blend that streamlines the shawarma preparation process while delivering authentic flavour in every bite. which she described as a breakthrough for chefs, food vendors and home cooks.
“As someone who’s constantly creating meals that balance taste, quality, and time,these two products Bama Shawarma Mix simplifies cooking without sacrificing flavour and brings everything you need for a perfect Shawarma into one Jar, helping you optimise pantry space and reducing cooking cost while saving time ”, she said.
“It’s not just for shawarma, this mix works beautifully in wraps, marinades, dips, and salads. It’s a game changer for anyone wanting to elevate everyday meals easily.”
The products drew enthusiastic applause from the audience as a cooking enhancement set to bring the highly loved street and party food “Asun” flavour closer to dinner tables and easier to make for food vendors. Complementing the cube is the Gino Asun-Flavoured Tomato Mix, which combines Gino’s rich tomato base with a spicy kick
GBfoods also introduced Gino Red Hot Pepper Powder, made from high-quality red chilli for vibrant colour, bold heat, and unmistakable flavour, an essential in every Nigerian kitchen.
Speaking at the event, Oreoluwa Atinmo, marketing director of GBfoods, said, “We have launched five great products today, but I am most excited about the Asun-Flavoured Seasoning Cubes and tomato mix. We are creating a new flavour that was never industrialised to bring intense flavours and convenience to the Nigerian consumer when preparing asun jollof rice, asun pasta and other asun-flavoured inspired dishes."
Finally, the relaunch of Jago Mayonnaise was a nostalgic moment, as it brings affordability and quality back to consumers in a smooth, creamy spread tailored to Nigeria’s cost-conscious but quality-loving market.
“Every product we’ve introduced today is a direct response to the needs of Nigerians,” said Vincent Egbe, Managing Director, GBfoods Nigeria.
“Whether it’s helping food vendors save time and cost, or giving families access to affordable, hygienic, nutritious and great-tasting food options, we are innovating with purpose. We remain committed to creating solutions that improve lives today and support a sustainable and flavourful future for generations to come.”
An awards segment recognised GBfoods’ top-performing partners, acknowledging their contribution to its nationwide distribution success. The evening underscored GBfoods’ mission to meet local tastes with global standards and marked a significant step in their journey to make quality, flavourful food more accessible across Nigeria.
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Source: Legit.ng
