X3M Ideas to Resolve Marketing Communications Industry’s Biggest Problems with its First Hackathon

There is palpable excitement in the Nigerian creative and marketing space as X3M Ideas launches a brain-stimulating competition, the Idea Hackathon 1.0, which offers a whopping one million Naira for any participant who presents the most innovative solution to a particular challenge in the industry.

Participants between the age of 18 and 40 will put to test their sheer creative brilliance in identifying real-life problems in the marketing communications industry and pitching scalable ideas or solutions to them. With participation by every individual enthusiastic about the advancement of the creative and marketing ecosystem, the Idea Hackathon 1.0 is nailed on to usher in a new wave of creative juggernauts in the most populous African country.

To win the ultimate cash prize and bag a coveted recognition as the creative industry's next big thing, participants will have to scale through three daunting stages in proffering solutions to sample problems including influencer management or media buying; experiential marketing and getting visibility; amongst others.

In the first stage, contestants are required to apply through the Ideas Hackathon website. They would be prompted to share a synopsis of the solution to the problem they have identified. A total of 40 participants who have identified the most qualitative problems will progress to the final stage.

At the final stage, contestants will be made to test their wit and capacity to adapt to pressure. They will face an elite team of panellists, pitching their scalable solutions for a chance to win the grand prize.

Ideated as a key part of a 10-part activity for the celebration of X3M Ideas' 10th anniversary, the winner of the first edition of the Idea Hackathon 1.0 will be treated to a befitting honour at the creative agency's anniversary party.

The launch of XStream, a unique content platform; an NFT series launch to raise funds for causes such as mental health and depression; and an album release are some of the exciting activities also lined up to commemorate the grand occasion.

Interested participants in the Idea Hackathon 1.0 are urged to put their creative caps on and hurry to register on the X3M Ideas' Idea Hackathon website.

More information on the panellists will be revealed soon!

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Source: Legit.ng