How Jumia Black Friday was Wrapped Up in Grand Style in 2021
Source: UGC
L-R: Oluseyi Adegbayi, Stephanie Gara and Damilola Olawade, winners during Jumia’s Black Friday Sales in 2021.
After 30 days of outstanding sales, whooping discounts, and various deals, Jumia Black Friday’s annual sale wrapped up on December 5, 2021. The sales which were initially slated to end on November 30 was extended by 5 days. The extension date gave shoppers the chance to grab last-minute offers. The mega e-commerce platform provided a fantastic selection of Black Friday deals throughout the sales that left many customers feeling lucky and satisfied.
Popular brands like Umidigi, Oraimo, Kuda, Adidas, Diageo and Sunlight continued to offer massive deals during the sales, with a 10% discount off various products from home appliances to food and groceries, health, fashion and beauty accessories.
The 2021 edition of the Black Friday event proved to be the biggest one so far, with all the mouthwatering deals won throughout the sales.
Stephanie Gara, the winner of an iPhone 13, which sold for ₦6,850, noted how excited she was to have won the highly coveted item. Damilola Olawade also won big during the treasure hunt, where he grabbed a ₦200,000 Jumia voucher after going through the site for hours. Both winners are avid shoppers on the Jumia platform and were determined to win big this season.
Since its inception, the Black Friday sales have been a success year after year, and this season was no different; thousands of happy customers are testament to that.
Last year’s Black Friday sales first made a splash with the 'kini big deal' ad that got Nigerians talking. We know we were not the only ones excited to see Naeto C make an appearance on our screens, telling us exactly what to fuss about.
The shopping event was one for the books, after shoppers scored impressive wins from different categories. A lucky shopper claimed an iPhone 13 for the price of ₦6,850. Another bagged a PlayStation 5 at the price of ₦5600, and a ₦200,000 shopping voucher plus one year of Jumia prime were up for grabs during the treasure hunt deals.
Stephanie Gara was one of the lucky winners. As soon as she set her eyes on the iPhone 13 going for ₦6,850, Stephanie quickly added it to her cart after scouring the app for hours. We know many people spent hours combing through different sections of the app in search of the prized iPhone but couldn't find it.
Damilola Olawade won a 200,000 Naira voucher. He had initially set out to win the PlayStation 5 but lost it to another shopper. Still, he didn't give up. Damilola searched for another prize and struck gold with the 200,000 Naira voucher.
Some customers believed that the treasure hunt was the best black Friday deal, and especially seeing the prizes offered at incredibly high discounts. Others preferred the straightforwardness of the wheel of fortune - all that was required was a spin of the wheel and dose of luck.
Shoppers who missed out on the hunt, wheel of fortune, and other deals still enjoyed the discounts spread across various categories on the platform. ‘Brand deal days’ saw different popular brands partner with Jumia to provide shoppers with quality products at discounted prices. Some may not have won the treasure hunt, but they can boast of the incredible deals they got while the sale ran its course.
Food lovers were not left out of the spree. With the Jumia Food app, many cravings were satisfied, on a budget and with free delivery. It is safe to say, many shoppers' wish lists were fulfilled last year. With the new year rolling in, Nigerians can be excited for what lays ahead.
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Source: Legit.ng
