How Jumia is Delighting Nigerians Amidst Recession Period

How Jumia is Delighting Nigerians Amidst Recession Period

Recently, news of a drop in Nigeria's inflation rate made the rounds. According to publications, the national inflation rate dropped to a little above 16 percent, after hovering about the 17-percent mark for months.

However, this news will provide little succor to Nigerians who still have a double-digit inflationary trend to handle. In fact, 2021 has seen some of the most astronomical price increases ever witnessed in recent years.

How Jumia is Delighting Nigerians Amidst Recession Period
Photo: Jumia
Source: UGC

From everyday essentials, like food and clothing, to communication hardware, prices have climbed steadily, making it harder to live as a Nigerian.

Jumia: More Than an E-Commerce Company

Amidst these, Jumia's decision to slash prices during the 2021 Black Friday campaign is commendable. Customers could buy without breaking the bank with unbelievable discounts on different items—groceries, electronics, clothing, etc.

Jumia's gesture couldn't have come at a better time. The months leading up to December are often set aside for shopping in preparation for Christmas. This is why many took advantage of Jumia Black Friday to stock products before the inevitable price increase in December.

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Black Friday: Jumia Excites Nigerians With Huge Discounts on Products

Things were even more exciting for customers in this year's Black Friday event. They could participate in games and win amazing rewards for their effort.

With mouth-watering prizes, such as a ₦200,000 shopping voucher and a 12-month Jumia Prime subscription, it's no wonder Black Friday attracted significant attention from the public, especially on social media.

Perhaps no other story gained more attention than that of Mrs Stephanie Gara, who bought an iPhone 13 for just ₦6,850 in the Treasure Hunt. Stories like these show why Jumia is regarded as a brand determined to make customers happy.

Making Customers Happy During Yuletide

Jumia has reinforced its commitment to the welfare of Nigerians by extending the sales discounts throughout December. The Christmas Sale gives even more opportunities for average Nigerians to enjoy great deals on items during Yuletide.

This decision, which seems insignificant, will have a ripple effect on many people. For some families, it may mean a gift for the kids. For others, it may mean more money to buy more food and throw a nice house party to celebrate Christmas.

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Through its Black Friday Sales, and now the Christmas Sale, Jumia has made it possible for ordinary Nigerians to enjoy a special holiday season. Few, if any brands, have shown care for customers as Jumia has done.

Looking To The Future

Jumia continues to bolster its position as one of the foremost eCommerce brands with its great deals. As 2021 wraps up, the brand is one of the few companies that have put people before profit in a year that's been difficult for most corporations.

Beyond its end-of-year sales activities, Jumia has more events lined up for loyal customers in the new year. That includes Valentine's Sales, New Year's Sales, and many more.

With an already great retinue of events scheduled for the new year, Jumia shows no signs of slowing down on its promise to deliver the best products at incredible prices.

As Walt Disney said, "Do what you do so well that they will want to see it again and bring their friends."

  • Emmanuel Awosika is a writer and a student of the University of Lagos.

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Source: Legit.ng

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