- Social media platform, WhatsApp has opened its Cloud API for all businesses globally n a push to drive efficient communications for businesses of all sizes
- The changes will allow businesses and developers to build on top of WhatsApp to customise their experiences
- It will also provide businesses with the chance to immediately respond to customers quickly and easily
Mark Zuckerberg-led company, Meta, has announced launching an API facility to support businesses customising solutions for growth.
Cofounder of Meta, Mark Zuckerberg, disclosed this in a statement published late Thursday evening via his Facebook page.
According to the American tech businessman, the latest development would allow businesses and developers to build on top of WhatsApp, going forward to customize their experiences and respond to customers faster.
The statement reads:
Meta CEO Mark Zuckerberg announces new features on WhatsApp, increases number of users in a group to 512
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“Today we’re launching WhatsApp Cloud API for any business of any size around the world. This will allow businesses and developers to build on top of WhatsApp to customize their experiences and respond to customers quickly and easily.
“The best business experiences meet people where they are and that’s WhatsApp, so I’m excited to open this to businesses everywhere.”
Legit.ng had earlier reported that Whatsapp rolled out an in-chat reaction feature for users to respond to chats with preferred mood options.
WhatsApp Business and what it is all about
Launched in 2018, the WhatsApp Business App is aimed at smaller businesses that want to establish an official presence on WhatsApp’s service and connect with customers.
It provides a set of features that wouldn’t be available to users of the free WhatsApp messaging app, like support automated quick replies, greeting messages, FAQs, away messaging, statistics, and more.
WhatsApp also posted how to use the feature in its FAQ on the website
Also in an earlier report, Whatsapp had revealed Just like Instagram, users can change their reactions to a different one by long-pressing the same messages and changing the emoji or just clicking on the same one to remove it.
The platform also added another feature that enables participants to add 32 members on a voice call which used to be a maximum of 8.
“Now you can put 32 of your favourite people in one voice call. Sharing good news with your whole family means hearing all the joy and laughter in one easy call.”